About Darcy

Darcy's Blog

Portfolio

Profit Tips

What Others are Saying

Clients

Links of Note

Contact Us

Home


Newsletters / Marketing Magazines | Trade Magazines | Economic Development Guides | Brochures
Web Articles |
Consumer Magazines | Case Studies | News Articles | International Clients | Sale Letters


Sample Consumer Magazine Article: Written for Iowa Gardening, a quarterly magazine that provides ideas, inspiration and solutions for Midwest gardeners.

Purpose: craft an easy-to-read, information-rich article that educates readers about edible landscaping, offers tips to help them try in their own garden, and includes recipes to whet their appetites

Incredible Edible Landscapes:
A New Twist on Local Food Takes Root in Iowa


By Darcy Maulsby

Have you ever wanted to get more out of your garden? You can with attractive, edible landscapes that are redefining the concept of local foods. Even better, you don’t need vast spaces or hours of free time to grow fresh food, add seasonal color and create habitat for wildlife.

“Edible landscaping is a great way to enhance the beauty of your property and also increase its use,” said Eldon Everhart, Iowa State University’s (ISU) Extension horticulture specialist for western Iowa. “There are many ways you can combine plants that are both pretty and good to eat.”

While edible landscaping is as old as gardening itself, dating back to ancient Egypt and Persia, the edible components once common to Iowa’s residential and rural landscapes have been largely lost to the shade trees, lawns and foundation plantings that dominate most properties today. While there are more than 20,000 species of edible plants in the world, currently fewer than 20 species provide 90 percent of people’s food, Everhart noted. This realization is prompting more Iowans to take a new look at fruit and nut trees, vegetables, herbs, flowers, groundcovers and shrubs that produce berries and other edible foods.

Sprouting success from the ground up
Try the following tips to start an edible landscaping makeover in your backyard:

•Plan before you plant. It may sound obvious, but plant what you like to eat. Also, decide the level of maintenance you’re willing to do. Most edible plants require a little extra watering, pruning, fertilizing and/or pest management. The extra time doesn’t have to be excessive, however. To care for a fruit tree, for example, many only take a few hours a year.

• Remember “right plant, right place.” Select cultivars that are adapted to your gardening zone. Many fruits and vegetables do best where they receive at least six hours of full sunlight per day, and most like well-drained soil. Also, spend a little time researching the specific needs of the edible plants you’d like to grow. If you want to raise apple trees, for example, two different varieties are often needed for cross pollination, Everhart said. If you prefer blueberries, they require a more acidic soil than is commonly found in most parts of Iowa. You may need to purchase sulfur to bring the soil pH down to the 4.2 to 5.5 pH range in which blueberries thrive.

• Plant with design in mind. Since a trellis system is needed to support grapes, why not use an arbor to provide an attractive entry to a garden or yard? Grapes can also be espaliered (grown flat) to a fence to create a natural screen. Don’t forget to take a new look at the design possibilities of the edible plants you may already be growing. Asparagus fronds, for example, can be used as fillers in floral arrangements.

• Start small. You don’t have to transform your entire landscape in one year, so consider making one-for-one edible substitutions as you go. Instead of planting a new shade tree, consider adding a fruit tree. Cherry trees are always a popular choice for edible landscapes. While sweet cherries are not reliably hardy in Iowa, tart cherries perform well in the state, according to ISU Extension. Cherries produce beautiful white flowers in early spring and are self-fruitful. Two cultivars recommended for Iowa include ‘Northstar’ and ‘Meteor.’ ‘Northstar’ grows to a height of 8 to 10 feet, and the fruit matures in mid-June to early July. ‘Meteor’ grows to a height of 10 to 15 feet, and the fruit ripens 10-15 days later than ‘Northstar.’

• Don’t beat around the bush. Look around any yard in Iowa, and you’re bound to see a limited palette of ornamental shrubs used as foundation plantings, hedges and specimen plantings. Next time you plant, consider edible options such as gooseberries or currants. These self-fruitful shrubs can be grown as foundation plantings, small or medium hedges or used in a mixed shrub border. The fruit can be eaten fresh or made into jam, jelly, pie or sauce. ISU Extension’s recommended gooseberries for Iowa include ‘Poorman,’ ‘Welcome’ and ‘Hinnonmaki Red.’ Good currants for Iowa include ‘Perfection,’ ‘Red Lake,’ and ‘Wilder.’ Caution--gooseberries and currants can be alternate hosts to white pine blister rust, so they should not be planted near white pines. If you’re looking for an alternative, consider aronia bushes, which are hardy to at least USDA zone 3. Mature plants grow 6 to 8 feet tall and after three years will produce 15 to 20 pounds of antioxidant-rich berries per plant, according to Vaughn Pittz, owner of Sawmill Hollow Organic Farms near Missouri Valley, who likes to freeze the berries and use them in cereals, smoothies, salads, muffins and breads.

• Incorporate edible landscaping in unexpected places. Sure you can grow pots of herbs on the patio, but why stop there? Include cherry tomatoes in a window box or hanging basket, plant colorful peppers alongside flowers, mix basil and coleus in a container garden, grow chives around the mailbox or train raspberries up your fence. In your flower beds, rhubarb’s bold red stalks and crinkly green leaves can be a show-stopper, while asparagus can add a light, fluffy backdrop. Instead of lining the outer edges of your flower beds with annuals, add herbs such as thyme, oregano or tarragon. For extra color and added interest, plant purple basil or sage varieties with variegated white and green leaves.

• Take a new look at old favorites. From violets to nasturtiums, flowers offer a unique way to add flavor, color, texture and scent to food. “Edible flowers are becoming quite the delicacy,” Everhart noted. The beautiful blue flowers of borage, for example, can be used in salads or as garnishes. Johnny-jump-ups and pansies can be floated in punch, and their petals can be used to color butter. Edible flowers can also be frozen in ice cubes or candied to decorate cakes, pastries and other desserts.

• Get children involved. Edible landscaping offers a powerful way to change a child’s view of the world, especially in suburban communities where they normally wouldn’t be exposed to growing food. Edible landscaping can give your children or grandchildren hands-on involvement with nature as they learn about the environment and healthy eating. To make edible landscaping even more appealing to young gardeners, consider growing heirloom vegetables and unique cultivars, including purple beans or striped tomatoes.

• Share the bounty. Many trees and shrubs that are commonly used in windbreaks, including the Nanking cherry, serviceberries and the American cranberry bush, bear edible fruit. If you want to use Nanking cherries in a pie or eat the fruit from the American cranberry bush raw or cooked, realize that the wildlife in your area will probably be attracted to the crop, too. “You can share the harvest with the birds—that’s what I do,” Everhart said.

• Try something unexpected. Did you know you can grow pecans in Iowa? The hardy “Green Island” variety is suited for northern climates (including Zone 5), Everhart said. Pawpaws, the largest fruit tree native to the United States, are also native to Iowa and can thrive in many regions. If you don’t regularly see a certain type of edible plant raised in your area, however, realize that there’s probably a good reason. Peaches, for example, aren’t reliably hardy in Iowa.

Find ideas and inspiration. Edible plants come in many shapes and sizes and can perform the same landscape functions as ornamental plants. A number of Iowa gardens include excellent examples of edible landscaping, including Reiman Gardens in Ames, the Polk County Master Gardeners’ Demonstration Garden in Urbandale, the All-America Selections Garden at ISU’s Armstrong Research Farm at Lewis and the Bickelhaupt Arboretum in Clinton.

Darcy Maulsby is an Iowa State University Extension Master Gardener who is creating an edible landscape at her rural home near Lake City.

SIDEBAR

Enjoy a Taste of Iowa

Whether you’re starting from scratch as I am to create an edible landscape, or you want to add some edible plants to your property, the real fun starts when you head to the kitchen. Here are some of my favorite recipes to capture Iowa-grown flavors at the peak of freshness:

Herb-Crusted Pork Tenderloin
• Pork tenderloin, 1 1/2 to 2 pounds
• 1 tablespoon olive oil
• 1/4 cup coarse kosher salt (can use less or more, to taste)
• 2 tablespoons fresh herbs of your choice (I like oregano and sage)
• 1 teaspoon of lemon pepper

Preheat oven to 350 degrees. To chop fresh herbs quickly and easily, place the springs in a cup and snip the leaves with a kitchen shears. Rub tenderloin with oil. Stir together kosher salt, chopped herbs and lemon pepper in a small bowl; sprinkle mixture evenly over surface of the meat.
Roast, uncovered, for 40 minutes to 1 hour, or until internal temperature (measured with a meat thermometer) reaches 145 to 150 degrees F. Remove pork to a cutting board and cover meat loosely with aluminum foil. Allow the pork to rest for 10 minutes and let the juices redistribute before slicing and serving.
Go back
Candied Rose Petals
In addition to homemade raspberry jam, candied rose petals can make an attractive garnish for cheesecake and other desserts. I pick my rose petals from the Knock Out® rose in the flowerbed in front of my house.
Begin by slightly beating one egg-white in a small bowl. Sprinkle a layer of granulated sugar on a small bowl. Dip the rose petals first in egg-white, then in sugar, to coat on both sides. Dry the petals on a rack.


Sample Consumer Magazine Article: Radish Magazine, "Return of the Natives: 10 Great Prairie Plants to Grow in Your Garden”

Purpose: cover story written for a Midwest-based, monthly consumer magazine focusing on healthy living, cooking, fitness, and more.

Ten Great Natives to Plant This Year

By Darcy Maulsby

Native prairie plants, once disparaged as weeds, have become the stars of many environmentally-friendly Midwest gardens. Known for their low maintenance, tolerance to drought and cold, erosion control and natural pest resistance, many native plants also boast colorful blooms and striking forms that provide a smorgasbord of nectar, pollen and seed to attract bees, butterflies and birds.
“With the current green movement, attitudes towards native plants are beginning to change, and that’s great for the wildlife and insects,” said Kathy Hale-Johnson who runs Simply Native Nursery near Alexis, Ill., and has grown native plants for more than six years. “No matter what trouble spots you have in your landscape, there’s a native plant for every garden.”

If you’d like to add native plants to your garden in 2009, Kathy suggests her 10 top 10 favorites:

1. New Jersey Tea. This extremely tough, compact, rounded shrub features white blooms in the late spring. Although it’s a very slow grower that eventually reaches 2 to 3 feet tall, this small, deciduous shrub can work well in the middle of a border or as an anchor on the ends of a flower bed. The New Jersey Tea shrub is easily grown in a variety of soils in full sun to part shade. “We have clay soil, and our New Jersey Tea is in the sun all day,” says Hale-Johnson, who notes that hummingbirds feed off the insects that pollinate this shrub. “It even survives browsing from rabbits and deer.”

2. Prairie Smoke. A member of the rose family, this perennial is distinguished by its wispy seedheads. The plant, which blooms in late spring through early summer, needs good drainage, such as sandy loam. “I’m not sure if prairie smoke is prettier when it’s blooming or after it is done blooming,” said Hale-Johnson, who keeps the plant in the front of her borders. As an added bonus, the foliage turns red in the fall.

3. Little bluestem. From its bluish-green foliage and silvery seedheads to its rusty fall color, little bluestem is a striking ornamental grass that delights the senses. “I like the sound it makes when the wind blows through it,” said Hale-Johnson. “Because it stands straight up, I leave it up over the winter not only for visual interest, but to provide seeds and cover for wildlife and pheasants.” Little bluestem, which grows 2 to 2.5 feet tall, can be planted at the front of the border and pairs well with daylilies.

4. Royal catchfly. Although red is an uncommon color among prairie plants, the crimson hue adorns the bountiful flowers of the royal catchfly, which attracts hummingbirds and butterflies. Once the royal catchfly starts blooming in mid to late summer, it keeps blooming for weeks. These hardy plants grow best in full to partial sun, reaching a height of 2 to 3 feet.

5. Smooth beardtongue. This hummingbird magnet easily self-seeds and provides a good pollen source for bees. A relative of the penstemon family, smooth beardstongue boasts white, tubular flowers with a pink blush that bloom during the end of May into early June. “It’s one of my favorite natives, and I have it along my walkway,” said Hale-Johnson, who noted that it can also be planted also the back or middle of the border.

6. Fragrant false indigo. This rounded shrub is distinguished by small, purple bottlebrush-like flowers that bloom in the late spring and early summer. Fragrant false indigo, which is very drought tolerant and prefers good drainage, grows approximately 1 to 2 feet tall. Unfortunately, rabbits love false indigo, so you may need to place cages around the plants to protect them from damage.

7. Kansas blue star willow. With its dark green foliage, the Kansas blue star willow looks like a shrub but is a perennial that grows 2.5 feet tall. Known for its light, sky-blue flowers that bloom in the spring, the plant can tolerate full sun to partial shade. Kansas blue star willow, which exhibits a straw color after the first killing frost in the fall, stands up through the winter, adding an attractive element to the garden year round. “Also, you won’t have to worry about insects harming the Kansas blue star willow during the growing season, because nothing bothers this plant,” said Hale-Johnson.

8. Black snakeroot. This versatile plant grows well in dry to damp soil conditions. The black snakeroot plants on Hale-Johnson’s property thrive near a dry, shady area along a windbreak of pine trees. Although it typically grows 4 feet tall, black snakeroot can reach 6 feet tall in wetter conditions. The fern-like foliage of black snakeroot grows in attractive clumps, and the pristine, white, bottlebrush-like flowers can light up the shady spots of your garden.

9. Summersweet. This shade-tolerant shrub provides a sweet fragrance when the white flowers are in bloom. Summersweet, which can grow in wet soils, offers several noteworthy varieties. Shrubs with white flowers typically grow 3 feet tall, while pink-flowering cultivars can grow 4 to 6 feet or taller. Summersweet is generally free of insect and disease problems, said Hale-Johnson, who has grown the shrub in her garden for nearly nine years.

10. Upland white aster. The white flowers on this vigorous bloomer, which look like a cross between a daisy and as aster, debut in late summer and continue into October. Upland white asters, which grow 1 to 2 feet tall, can grow in a variety of conditions, from dry to moist soils.

Putting down roots

If this is your first year to grow native plants, be patient, advised Hale-Johnson. “Prairie plants require several years to reach their mature height. Every year, however, you’ll be pleasantly surprised by how hardy and attractive natives can be.”

SIDEBAR

Native plants offer a variety of benefits, including:

• Drought tolerance once the plants are established. Go back
• Cold tolerance, even in years with little snow cover.
• Exceptional erosion and runoff control, due to the plants’ extensive root systems.
• Natural resistance to many pests and diseases.
• A source of nectar, pollen and seed for bees, butterflies and birds.
• Low maintenance.
• Options for the toughest garden conditions, including dry shade, wet soils,
very dry soils and heavy clay.

Darcy Maulsby | Darcy Maulsby & Co. | 1735 340th St. | Lake City, IA 51449 515-971-4415 | darcy@darcymaulsby.com

 

About Darcy

Portfolio

Profit Tips

What Others are Saying

Clients

Contact Us

Home