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Sample News Article: Written for Farm News, a leading ag publication covering farming and farm issues in 33 counties in northwest and north-central Iowa.

Trade Ambassadors Tour Sac County Farm

By Darcy Maulsby

Sac City—From questions about growth implants in beef cattle to the value of distillers grains in livestock rations, trade ambassadors from 55 nations were eager to learn about Iowa agriculture when they toured the Harold and Sue Peyton farm east of Sac City on Aug. 18.

“Iowa is amazing,” said Irena Lukac, a Washington, D.C.-based economic counselor for the Embassy of Slovenia, who participated in Sen. Charles Grassley’s five-day tour of Iowa for foreign diplomats. “I was surprised by the large scale of the operations here and the high levels of technology that are being used.”

The 2009 Ambassadors Tour is designed to promote export and international trade opportunities for agriculture, manufacturing and services produced in Iowa, and to highlight Iowa’s exceptional educational institutions. The tour puts a big emphasis on Iowa’s people, said Grassley, who noted that visitors see Iowa’s renowned workforce through factory, farm and business visits, in addition to staying overnight in the homes of local families.

From Aug. 17-21, the tour traveled through the communities of Huxley (with a stop at Monsanto), Carroll (Santa Maria Winery & Vineyard), Ralston (West Central Co-op), Storm Lake (Buena Vista University), Wall Lake (Cookies BBQ), Fort Dodge (Tate & Lyle and the Fort Dodge Animal Health Lab), Webster City (Electrolux), Iowa Falls (Cargill and Ellsworth Community College), Ames (Reiman Gardens and the Virtual Reality Application Center), Nevada (Iowa Energy Center), Marshalltown (Lennox International), Newton (TPI International), Ankeny (John Deere) and Des Moines (World Food Prize and Kemin Industries). Diplomats stayed overnight with local host families in Carroll, Fort Dodge and Ames, and they also enjoyed a trip to the Iowa State Fair at the conclusion of the tour.

While the 1,800-acre Peyton farm near Sac City was the only farm on the tour, it was one of the most popular stops. “In all the years of hosting this tour, the farm visit is always the highlight of the trip,” said Grassley, who created the trade tour in 1986 in response to the farm crisis and as part of an effort to help diversify the state’s economy. “It’s a great way to show how Iowa farmers want to be leaders in the global economy and want to do business with countries around the world.”

Fostering connections beyond Iowa

When the tour’s three motor coaches with approximately 115 people rolled into the Peyton farm, many local farmers and northwest Iowa ag leaders welcomed the ambassadors to Sac County. Fostering international relationships can offer significant trade opportunities for Iowa farmers, said Kevin Carstensen of Odebolt, a past president of the Iowa Cattlemen’s Association who visited with the diplomats.

“Due to their population density, nations like Japan and South Korea rely on imports for about 60 percent of their food,” said Carstensen, who helped represent the Iowa Beef Industry Council during a seven-day trip to Asia in June. “Japan, especially, is willing to buy more age- and source-verified products, if we can supply what they want.”

Harold Peyton appreciated the chance to show the ambassadors that Iowans are friendly, hard working, well-educated people who want to do business with other nations. “This was a rare opportunity for Sac County to promote good will with many different countries,” said Peyton, who noted that each diplomat received a gift bag filled with items representing Iowa farm products. “I hope the gift bag reminds the ambassadors about how Iowa can partner with their countries in innovative, imaginative ways.”

Making a lasting impression

While the trade tour events are completely funded by private sponsors, Grassley works with the Iowa Department of Economic Development to maximize the benefits of the trade tour for Iowa.
Tour participant Alexander Ivashchenko, who has served as deputy head of the Russian congressional desk in Washington, D.C. for the past three years, was impressed by the diversity of Iowa’s economy. “Iowa is more than agriculture and insurance,” said the diplomat, who was especially interested in the Carroll tour stop at the Goodrich Corporation, a leading global supplier to the aerospace and defense industry. “I believe that economic cooperation between the United States and Russia will help improve political cooperation between our nations.”

Encouraging international diplomats get to know first-hand what Iowa has to offer the world community and marketplace can foster collaborations and economic opportunities that will benefitGo back Iowans for many years to come, said Grassley, a ranking member of the Senate Finance Committee, which is responsible for trade legislation and oversight of the office of the U.S. Trade Representative.

“When visitors return to their embassy assignments, they can spread the good word about Iowa and Iowans, who never fail to make a lasting, positive impression.”

Contact Darcy Dougherty Maulsby at yettergirl@yahoo.com.


Sample news article: Written for the National Pork Board

Purpose: announce the winner of the Great Pork BarbeQlossalTM


New York Chef Reigns as Pork Expo's King of "Q"

By Darcy Dougherty Maulsby

Eighty-one pit masters from Bare Bones BBQ to the Pork Pullin' Plowboys fired up the competition at this year's Great Pork BarbeQlossalTM, but Adam Perry Lang from New York City's Daisy May's BBQ earned grand champion honors June 11 during his first trip to Iowa.

"Great barbecue is not about the sauce or the smoke," said Perry Lang, 36, who placed first in ribs, second in the loin category, sixth in whole hog and sixth in the shoulder category with his succulent, smoky pork. "Barbecue people are the new wave of passionate chefs."

A graduate of The Culinary Institute of America, Perry Lang cut his teeth in the early 1990s in the Manhattan kitchens of Le Cirque, Daniel and Chanterelle and Paris' Restaurant Guy Savoy. This Long Island native has since chosen to channel his passion for food by running the pit smoker and creating savory sauces at Daisy May's BBQ U.S.A. in Manhattan. He has studied the various styles of barbecue that dot the country, and the wide range of rich, balanced flavors and textures in his pork, beef, chicken and country fixing's have made Daisy May's an instant hit with New Yorkers.

"Regional influences aren't found in restaurants," emphasized Perry Lang during a break at the World Pork Expo in Des Moines. "They are found in an area's people and culture. That's why I love learning from competition cookers and backyard barbecuers."

The learning goes both ways, noted David Hintz, who runs Pork County BBQ in Newton. "I've had a great time and have learned so much about barbecue from Adam," said Hintz, who helped Perry Lang acquire barbecue equipment for the BarbeQlossal. "Even if I don't win anything, just getting to know Adam has been worth it."

What's old is new again

Perry Lang rounded up a ranch hand's view of barbecue when he left New York in 1998 to be a private chef on a ranch outside Santa Fe, N.M. "My inspiration for barbecue came from the cowboys there. We'd talk late into the night about how to cook a pork shoulder or a brisket. You can't buy that kind of knowledge."

So what's the secret to great barbecue? Cook it low and slow, and pick pork, says Perry Lang, a National Pork Board Celebrated Chef. "Pork is flavor, and I love to cook with it. Pork is in a good market position, because it's on the upswing with consumers who have a positive, new image of it."

At Daisy May's (named for a Cocker Spaniel from the New Mexico ranch), Perry Lang goes through nearly 2,000 pounds of barbecue a day, and 75 percent is pork. "We are expanding to 4,500 pounds per day," he added. Customers can stop by Daisy May's BBQ counter/take away store at the corner of 11th Ave. and 46th St. in Manhattan, or they can feed their need for pulled-pork sandwiches from one of Daisy May's nine pushcarts that serve the city.

Despite the demand, Perry Lang doesn't describe barbecue as the next big thing. "It has always been there, it's American, it's filling, and it's authentic comfort food. There will always be a marketGo back for this."

Perry Lang doesn't worry about the increased competition, either. "When I started Daisy May's in August of 2003, there were only a couple other barbecue places in the city. Now that there's more competition, I'm constantly reevaluating and exploring new flavors. It raises the bar for those of us who take barbecue seriously."

 

Darcy Maulsby | Darcy Maulsby & Co. | 1735 340th St. | Lake City, IA 51449 515-971-4415 | darcy@darcymaulsby.com

 

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