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Marketing/Communication Tips
Web Sites Come Down to the Words
by Darcy Maulsby
What's the biggest key to the success of your Web site?
Words.
That's right - the effectiveness of your Web site depends on the quality of the words you publish. Words are your most basic asset. Search engines index words, and people search using words.
Why do so many sites regard words with so little respect?
Too many managers don't view words as important, especially when it comes down to paying more for better writing. So their sites remain substandard.
Organizations continually fall into the technology trap. When it comes to content, don't ask "How can we automate this?" You can't automate the creation of quality content. Someone, somewhere, has to write the stuff.
Writers must think clearly, communicate effectively, and have a way with style, or content is nothing. These skills do not come easily. Technology can impede, rather than encourage, their development.
Poor content damages your reputation and impacts your company's value. If you're not going to do it well, don't do it at all.
 It's not unusual to find organizations that have given little to no thought about who might actually read what's on their Web sites. Forget your reader and you can forget success. Don't underestimate the power of words and impact of superior content.
Not sure where to start? Contact us.
Measuring the Value of Your Content
by Darcy Maulsby
You've probably heard the management philosophy that "you can't manage it if you can't measure it."
The same concept applies to the content you include on your Web site and in your printed and electronic newsletters. Good content is an asset. You can measure it by setting objectives.
Let's say you're promoting a new product you are selling. Your goal is to make people more likely to buy your product after reading about it.
It sounds simple, but many companies that know a lot about a product or service don't do a good job of informing their customers about it. It's not enough just to provide information about the product or service. If your goal is to sell, you need to present the content in a way that makes your readers take action.
Then you can measure results by the number of calls you get, the sales you make, etc.
 Writing high-quality content that connects with your readers and prompts them to take action demands skill, experience and creativity, but the results are worth the effort.
If you need a helping hand, contact us.
Business Success Strategies
Make a Commitment to Excellence
By Darcy Maulsby
When you understand how to place yourself in a position to win, success often comes quickly easily.
A few basic principles seem to make all the difference for high achievers:
- Highly successful people learn from other high achievers. Spend time with the top people in your field or profession.
- Commit to excellence. Invest in skills, education, technology and systems that put you ahead of your competition.
- Small differences make all the difference. Winners know that one skill, one idea, or one insight can make all the difference between success and failure.
Major rewards go to those who invest, to those who read, to those who network with the best minds and highest achievers in their field. Observe how winners achieve success, and follow those strategies yourself.
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