Sample Case Study: Compiled for VistaComm, a South Dakota-based company focused on building brands and strengthening business relationships
Purpose: a number of case studies were compiled to help this client market its expertise in strategy, content, and Web technology
WFS is a local farmer-owned cooperative in Minnesota, serving more than 4,000 producers in southern Minnesota and northern Iowa. Founded by farmers in 1937 as Consumers Cooperative Oil Company of St. James, the company has expanded to offer fertilizer, crop chemicals, seed, livestock feed, petroleum products, and production financing.
WFS wanted to design a Web site that was more than just a place to go to learn about their company. They wanted to create a service that customers would use everyday in their farming operation to access production tools and current farming information to help them to become more profitable.
VistaComm created a customized, customer-focused Web site for WFS that includes content updated on a weekly basis through the Web Newsroom service, a distillers dried grain tool on the feed page, and a standard deviation tool on the agronomy page. In addition, WFS can administer the site and make changes quickly and easily.
WFS is tracking increased traffic to the new site “One of the things that brings customers back to the site is online account access, where they can see their equity balances, grain contacts, settlements, and more,” says Jo Ann Gumpto, WFS’ communications specialist. “We’re glad we went with VistaComm, because they understand our customers’ needs.”