Iowa's “Peacemaker Pig” Floyd of Rosedale Helped Calm Racial Tensions

If you follow college football in the Midwest, especially if you’re a University of Iowa Hawkeye football fan, you may know the story of Floyd of Rosedale. The whole deal emerged from a bet between Iowa Governor Clyde Herring and Minnesota Governor …

Read more
Floyd of Rosedale Iowa pig

Memories of Carroll County, Iowa, Century Farm Endure

Among the most remarkable parts of rural Iowa are the thousands of families who have owned the same land for 100 years. I’ve had the chance to interview hundreds of Iowa families who own Century Farms. Some of these folks, like Bill Bruggeman, share …

Read more
Bill Bruggeman corn yield award Iowa Century Farm

Independence, Iowa’s Connection to the Titanic and Carpathia

It’s amazing how many Iowans have ties to the Titanic, even all these years after the great ship sank. During a program at the Independence Public Library, a lady named Ann Gitsch from Independence approached me following the program. As soon as she …

Read more

What’s the Scoop? Expanded Wells’ Ice Cream Parlor Offers a Taste of Iowa

Love ice cream? Think you can handle something as outrageous as the Monster Peanut Butter Cup Sundae? Then you MUST visit Le Mars, Iowa, soon. Everything is bigger and better at the revamped Wells Visitors Center and Ice Cream Parlor in downtown Le M…

Read more
Wells ice cream parlor Le Mars June 2019 4

Why We Should Never Stop Asking Why

My recent experience at career day at two local middle schools made me wonder–why so many people lose their desire to ask questions? Here’s why this matters–and what to do about it.

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Darcy Maulsby at Ag Day

Latest Posts

Iowa’s “Peacemaker Pig” Floyd of Rosedale Helped Calm Racial Tensions

If you follow college football in the Midwest, especially if you’re a University of Iowa Hawkeye football fan, you may know the story of Floyd of Rosedale. A bronze statue of the pig, Floyd of Rosedale, is exchanged between the two states. The original pig himself came from Rosedale Farms at Fort Dodge in north-central Iowa.

The whole deal emerged from a bet between Iowa Governor Clyde Herring and Minnesota Governor Floyd Olson about the outcome of the 1935 Iowa-Minnesota football game, but this story involves something much deeper than a famous pig and a bronze trophy.

The problem started the previous year, on Saturday, October 27, 1934, when rough play was directed towards one Iowa Hawkeye running back, Ozzie Simmons. Simmons was a rarity in that era: a black player on a major college football team. Dubbed the “ebony eel” by some sportswriters of the era, Simmons had come north to play football when he wasn’t allowed to play football in his home state of Texas, due to his race.

America in the 1930s included Jim Crow laws in southern states, which segregated blacks from whites. In northern states, no such laws existed, but discrimination was still widespread.

Simmons’ talent couldn’t be denied, however, and he attracted the attention of a young Iowa sports broadcaster perched high above the field. That broadcaster, who would become President Ronald Reagan, became an Ozzie Simmons fan, noted Minnesota Public Radio (MPR), which aired the story “The Origin of Floyd of Rosedale” in 2005. Reagan described a trademark Simmons’ move during a telephone interview with legendary Iowa sports broadcaster Jim Zabel of WHO Radio in Des Moines.

“Ozzie would come up to a man, and instead of a stiff-arm or sidestep or something, Ozzie — holding the football in one hand — would stick the football out,” Reagan said. “And the defensive man just instinctively would grab at the ball. Ozzie would pull it away from him and go around him.”

There were no dazzling runs against Minnesota, however, in the 1934 game at Iowa. Simmons was knocked out three times, leaving the game for good by halftime. The Gophers overwhelmed Simmons and the rest of the Iowa team, beating them 48-12.

While Minnesota went on to win the national championship that year, Iowa fans at the game were outraged by how Minnesota played, in Iowa City claiming the defense deliberately went after Iowa Simmons hard. (Just 11 years earlier, Iowa State’s first black athlete, Jack Trice, died of injuries sustained in a game at Minnesota in 1923.)

How Floyd of Rosedale was born
In 1935, the Rosedale Trophy debuted in an attempt to generate some goodwill between the two schools. Ahead of the 1935 game, Herring warned Minnesota not to pull the same stunts it did the year before. “If the officials stand for any rough tactics like Minnesota used last year, I’m sure the crowd won’t,” Herring said.

Olson sent a telegram to Governor Herring to assure him that the Minnesota team would tackle clean. To help calm the growing tension ahead of the next Minnesota-Iowa football game, Olson also went on to say that he would bet a prize pig from Minnesota against a prize pig from Iowa that Minnesota would win the big game. The loser would have to deliver the pig in person.

“Dear Clyde,” stated Olson’s telegram to Herring. “Minnesota folks are excited over your statement about the Iowa crowd lynching the Minnesota football team. If you seriously think Iowa has any chance to win, I will bet you a Minnesota prize hog against an Iowa prize hog that Minnesota wins today.”

The Iowa governor accepted, and what became known as the Floyd of Rosedale prize was born. Herring apparently followed Olson’s cue. He joked it would be hard to find a prize hog in Minnesota, since they all were so “scrawny.”

Floyd of Rosedale trophy

Floyd of Rosedale trophy

Word of the bet reached Iowa City as the crowd gathered at the stadium. Things calmed down, and the game proceeded without incident. Minnesota won 13-7.

The prize pig from Iowa was a Hampshire boar, black with a white belt. He was later named the Floyd of Rosedale after Minnesota’s governor. In the week following the big game, Herring delivered the live pig to the Minnesota Capitol building in St. Paul and took Floyd inside to meet Olson.

After the hog’s trophy days were over, Floyd spent his remaining days on a farm in southeast Minnesota. Floyd died of hog cholera in July 1936, about eight months after he made the front page. The real Floyd, Governor Olson, passed away less than a month later, dying of cancer in August 1936.

(Ironically, Floyd the hog wasn’t the only celebrity in his family. Floyd of Rosedale was the brother of another famous boar, Blue Boy, who had appeared in the 1933 movie “State Fair.”)

Leaving a legacy
All these years later, the famous Floyd of Rosedale endures as one of college football’s most famous trophies. Floyd of Rosedale’s legacy is also preserved in a marker by the Rosedale Rapids Aquatic Center in Fort Dodge.

Simmons, whose story prompted the Floyd of Rosedale trophy, never took much interest in the trophy, in part because of the era of racial discrimination it recalled. He was denied a chance to play professional football, because the National Football League banned black players at the time, noted MPR. He played some minor league ball, joined the Navy and eventually became a Chicago public school teacher.

“When Ozzie Simmons stepped onto the field in October, 1934, to play Minnesota, he entered a national drama that’s still playing out today,” MPR noted. “All Simmons wanted was a chance. The trophy is an ever-present reminder of how precious that right is.”

More to come!
These are the kinds of stories I’m sharing in my new book, “Iowa Agriculture: A History of Farming, Family and Food,” which will be released by The History Press on Monday, April 27, 2020.  Watch for more updates!

Want more?
Thanks for stopping by. I invite you to read more of my blog posts if you value intriguing Iowa stories and history, along with Iowa food, agriculture updates, recipes and tips to make you a better

If you’re hungry for more stories of Iowa history, check out my top-selling “Culinary History of Iowa: Sweet Corn, Pork Tenderloins, Maid-Rites and More” book from The History Press. Also take a look at my latest book, “Dallas County,” and my “Calhoun County” book from Arcadia Publishing. Both are filled with vintage photos and compelling stories that showcase he history of small-town and rural Iowa. Order your signed copies today! Iowa postcards are available in my online store, too.

If you like what you see and want to be notified when I post new stories, be sure to click on the “subscribe to blog updates/newsletter” button at the top of this page, or click here. Feel free to share this with friends and colleagues who might be interested, too.

Also, if you or someone you know could use my writing services (I’m not only Iowa’s storyteller, but a professionally-trained journalist with 20 years of experience), let’s talk. I work with businesses and organizations within Iowa and across the country to unleash the power of great storytelling to define their brand and connect with their audience through clear, compelling blog posts, articles, news releases, feature stories, newsletter articles, social media, video scripts, and photography. Learn more at www.darcymaulsby.com, or e-mail me at yettergirl@yahoo.com.

Let’s stay in touch. I’m at darcy@darcymaulsby.com, and yettergirl@yahoo.com.

Talk to you soon!

Darcy

Memories of Carroll County, Iowa, Century Farm Endure

Among the most remarkable parts of rural Iowa are the thousands of families who have owned the same land for 100 years. I’ve had the chance to interview hundreds of Iowa families who own Century Farms. Some of these folks, like Bill Bruggeman, share the kinds of stories you never forget.

After Bill passed away this week (read his touching obituary here), I felt that sharing his story would be a fitting tribute to a dedicated, kind, hard-working Iowa farmer I respect greatly Here’s his story, which I wrote in 2017 for Farm News:

Iowa Century Farm award

While all the buildings that once graced the Bruggeman family’s Carroll County Century Farm between Lidderdale and Lake City are gone, the memories live on.

“The times keep changing,” said Bill Bruggeman, 85, who lives with his wife, Doris, on a farm a few miles northeast of his family’s Sheridan Township Century Farm. “This spring I saw a farmer on RFD TV who could plant 2,500 acres a day. This country is going big.”

It’s a big switch from the 120-acre Carroll County farm that Bruggeman’s grandfather, John Bruggeman, purchased in 1903. John and his wife, Emma, had farmed near Johnson, Nebraska, before deciding their farming prospects were brighter back in Iowa.

While Bruggeman didn’t grow up on the Century Farm where his grandparents lived, he has fond memories of the farmstead, which once boasted a large farmhouse and barn. “When I was a little kid I’d go across the fields on Saturday mornings to get Grandma Emma’s fresh-baked cinnamon rolls,” he recalled.

Good food was perk of farm life, which was often filled with long days of hard work and few luxuries. “We didn’t get electricity on the farm until the 1940s and didn’t get running water until the 1950s,” Bruggeman said.

Horsepower sometimes came from the family’s Farmall tractor, but it also came in the form of May and Babe. “I loved that team,” said Bruggeman, whose family used the horses to plant corn, pull the manure spreader and haul hay. “They didn’t run away.”

Those were the days when 12 neighborhood families worked together in a threshing ring, a tradition that lasted until the mid-1950s. While Bruggeman’s father, Carl, and the other men worked in the field, Bruggeman’s mother, Marie, prepared fried chicken, roast beef, mashed potatoes, fruit pies, cream pies and more to serve the hungry men at noon.

“Around 5 p.m. you’d haul the last load of the day,” said Bruggeman, who noted that the wives provided the threshing crew with snacks around 3 p.m. “The men were usually served supper, too.”

The day’s work wasn’t done, however, since each farmer had chores to do at home. “Back then, many farms had about 20 beef cows, some dairy cows and about 10 sows,” Bruggeman said.

Bill Bruggeman loved sharing stories of his family's Century Farm.

While the demands of farm work limited trips to town, there was fun to be had when it to was time to buy groceries. Bruggeman enjoyed the outdoor movies shown in Lidderdale in the summer months, back when the town had three grocery stories and about as many gas stations.  “Dad would give me a nickel so I could get a pop or popcorn,” said Bruggeman, who recalled how cars were lined up on both sides of the town’s busy business district.

Money was hard to come by in those days, and crop yields were nowhere close to what farmers produce today. “When I was a kid, 60 bushels per acre of corn was a really good yield,” said Bill Bruggeman, who started farming full-time in 1955 after completing his military service. As improved corn hybrids become available, Bruggeman won the DEKALB Yieldmasters Club award in 1976 for producing 113.39 bushels of corn per acre.

While much has changed in agriculture since the Bruggemans were raising their four children (including Sheila, Brenda, Cathy and Brett) on the farm, the family is proud to honor the legacy of their Century Farm, which is now owned by Brett Bruggeman.

“It’s wonderful to have a Century Farm,” said Bruggeman, who retired from farming three years ago. “We’re lucky to have one.”

Bruggeman Carroll County Century Farm
• Established: 1903
• Township: Sheridan
• Acres: 120
• Century Farm Award given in 2016
• 4th generation farm

 

Want more?
Thanks for stopping by. I invite you to read more of my blog posts if you value intriguing Iowa stories and history, along with Iowa food, agriculture updates, recipes and tips to make you a better

If you’re hungry for more stories of Iowa history, check out my top-selling “Culinary History of Iowa: Sweet Corn, Pork Tenderloins, Maid-Rites and More” book from The History Press. Also take a look at my latest book, “Dallas County,” and my “Calhoun County” book from Arcadia Publishing. Both are filled with vintage photos and compelling stories that showcase he history of small-town and rural Iowa. Order your signed copies today! Iowa postcards are available in my online store, too.

If you like what you see and want to be notified when I post new stories, be sure to click on the “subscribe to blog updates/newsletter” button at the top of this page, or click here. Feel free to share this with friends and colleagues who might be interested, too.

Also, if you or someone you know could use my writing services (I’m not only Iowa’s storyteller, but a professionally-trained journalist with 20 years of experience), let’s talk. I work with businesses and organizations within Iowa and across the country to unleash the power of great storytelling to define their brand and connect with their audience through clear, compelling blog posts, articles, news releases, feature stories, newsletter articles, social media, video scripts, and photography. Learn more at www.darcymaulsby.com, or e-mail me at yettergirl@yahoo.com.

Let’s stay in touch. I’m at darcy@darcymaulsby.com, and yettergirl@yahoo.com.

Talk to you soon!

Darcy

Independence, Iowa’s Connection to the Titanic and Carpathia

It’s amazing how many Iowans have ties to the Titanic, even all these years after the great ship sank. During a program at the Independence Public Library in June 2019, a lady named Ann Gitsch from Independence approached me following the program. As soon as she mentioned she had a relative on the Carpathia who helped rescue Titanic survivors, she had my total attention.

Ann mentioned that her family was from Northumberland in northeast England, and her grandmother, Wynanda Purvis was an aunt to Robbie Purvis, who was a steward on the Carpathia. Robbie Purvis was working on the Carpathia when the steamship rescued passengers from the Titanic during the early morning hours of April 15, 1912.

As Gitsch told me about Purvis, she handed me a copy of an unnamed publication with an article titled “Alnwick Schoolboy’s Experience.” (Alnwick is a town in Northumberland, England.)
The following article was taken from a 1912 letter Purvis wrote to his parents, including Mr. R. Purvis of Battery Hostel, Alnmouth, in northern England, following the Titanic disaster. The news article promised to be “of special interest to those were his [Purvis’s] schoolmates at the Duke’s School:”

Survivors from the Titanic row towards the Carpathia

Survivors from the Titanic row towards the Carpathia

We have reached Gibraltar at last after the most eventful voyage I have ever experienced. I suppose you have seen the papers about the Carpathia getting the Marconi message which was sent from the Titanic before she went down. The captain got the message at 12:15. All the crew were in bed, so he sent down the chief steward to call all the stewards and stewardesses. At first the men would not get up. They thought it was just some boat drill they were wanted for, but they got up quick enough when they heard exactly what had happened—that the Titanic was sinking, and that the Carpathia had turned around and was going as hard as she could to assist her.

We got all together in the dining saloon, and the chief steward told us exactly what to do. Some were sent to carry blankets, other to lay up tables and make coffee, and some to man the boats in case they should be lowered.

I have an oar in Number 12 boat. We had the ship ready to receive 2,800 passengers by half past two. We got the first boat [from the Titanic] at 4 in the morning full of women and children. There were all nearly mad with cold. There was only two men in the boat—one a sailor who had gone mad. We hauled them all up the ship’s side with ropes tied around them and the children in canvas bags. We picked the last boat up at ? o’clock [newsprint here was illegible] and took altogether 780 persons safely on board. [Purvis’ count wasn’t quite accurate. Later accounts reported that Carpathia rescued 705 survivors from the Titanic, and rescue efforts were completed by 8:30 a.m. on Monday, April 15, 1912.]

We took eight dead bodies out of the boat and buried them at sea. We did not take any dead bodies into New York.

We came quite close to the iceberg which the Titanic struck. It was about a mile long and 100 feet high. There were plenty of bergs scattered about, but none so big as this one. We had to come right through amongst them in the dark looking for lifeboats. We sailed exactly over the spot where the Titanic went down, just a dark patch on the water with deck chairs and cushions and dead bodies (some babies) all floating about amongst the wreckage. It was a heart-rending sight.

When we got to New York, we had about 200 boats down to meet us, two American battleships amongst them. Men were down taking moving pictures of the ship docking, and of the Titanic’s passengers leaving her [the Carpathia]. Several of the passengers we brought back wanted to give us dinner, but the captain would not let us leave the ship, as we were sailing as soon as we could get coal in.

I am sending you an account of the wreck written by myself. I must now draw to a close, as I have no time for more now. I remain, etc., Robbie

Carpathia rescue ship

Carpathia rescue ship

Iceberg “glistening in the morning sun like a tombstone”
Printed in this same newspaper, beneath Purvis’s letter, was a small section called “Notes from Carpathia,” which contained more details that Purvis jotted down:

“The Carpathia reached the scene of the disaster at 4 a.m. Everything was still. Lifeboats were scattered about the horizon, crowded with half-frozen, lamenting women and children, whose dear ones had been so ruthlessly snatched from them. A giant iceberg loomed up, glistening in the morning sun like a tombstone. A huge dark patch on the icy water with many bodies mingled with wreckage, marked the spot where the ill-fated Titanic went down.

Bodies floated about among the wreckage. Some were those of women and children, others of weather-beaten sailors, whose horny fingers had grasped a floating spar till God had relieved them of their sufferings. The Carpathia sailed on around the scene of the disaster, the dark, icy water lapping against her iron sides, as if mocking her for being too late.”

Want more?
Thanks for stopping by. I invite you to read more of my blog posts if you value intriguing Iowa stories and history, along with Iowa food, agriculture updates, recipes and tips to make you a better communicator. My new non-fiction book, “Iowa’s Lost History on the Titanic,” will be coming out in 2019. In the meantime, click here to get a taste of the fascinating stories you’ll find in this book.

Iowa's Lost History on the Titanic book

Iowa’s Lost History on the Titanic book–coming soon!

If you’re hungry for more stories of Iowa history, check out my top-selling “Culinary History of Iowa: Sweet Corn, Pork Tenderloins, Maid-Rites and More” book from The History Press. Also take a look at my latest book, “Dallas County,” and my Calhoun County” book from Arcadia Publishing. Both are filled with vintage photos and compelling stories that showcase he history of small-town and rural Iowa. Order your signed copies today! Iowa postcards are available in my online store, too.

If you like what you see and want to be notified when I post new stories, be sure to click on the “subscribe to blog updates/newsletter” button at the top of this page, or click here. Feel free to share this with friends and colleagues who might be interested, too.

Also, if you or someone you know could use my writing services (I’m not only Iowa’s storyteller, but a professionally-trained journalist with 20 years of experience), let’s talk. I work with businesses and organizations within Iowa and across the country to unleash the power of great storytelling to define their brand and connect with their audience through clear, compelling blog posts, articles, news releases, feature stories, newsletter articles, social media, video scripts, and photography. Learn more at www.darcymaulsby.com, or e-mail me at yettergirl@yahoo.com. 

 

Let’s stay in touch. I’m at darcy@darcymaulsby.com, and yettergirl@yahoo.com.

Talk to you soon!

Darcy

1912 news clipping sharing Robbie Purvis’ Titanic story

What’s the Scoop? Expanded Wells’ Ice Cream Parlor Offers a Taste of Iowa

Love ice cream? Think you can handle something as outrageous as the Monster Peanut Butter Cup Sundae? Then you MUST visit Le Mars, Iowa, soon. Everything is bigger and better at the revamped Wells Visitors Center and Ice Cream Parlor in downtown Le Mars, from the extreme milkshakes and sundaes (Savannah Peach, anyone?) to the spacious parlor itself, where you

can enjoy their sweet treats in the retro-styled dining area or new movie theater upstairs.

“This is a one-of-a-kind experience,” said Adam Baumgartner, vice president of retail sales for Wells Enterprises, Inc., whom I visited with during a recent media day at the ice cream parlor. “Beyond the Iowa State Fair, we want to make this the single-biggest tourist attraction in Iowa.”

More than 200,000 people have visited the parlor each year since it opened in 2011. “Our goal is to more than double that,” said Baumgartner, who noted that the remodeled parlor/visitor center blends education, entertainment and unique experiences for guests of all ages.

In the past year, Wells has invested $3 million in upgrades and expansions for the rebranded facility, which is housed in a historic 1917 building on Central Avenue. Highlights include:

• An interactive “farm to spoon” look at ice cream, from the dairy farm to the grocery store.
• An expanded ice cream menu with more novelties, extreme shakes and desserts, including the Lemon Meringue Shake, Monster Peanut Butter Cup Sundae, Molten Chocolate Lava Shake and more.
• An ice cream cone-shaped display where guests can take fun selfies and share them through text messages and social media.
• A rooftop seating area with views of historic downtown Le Mars.
• Handicap accessibility throughout the building.
• Event center space that can hold up to 200 guests. The space can be rented for parties, meetings and other gatherings.
• The Wells Family Theater, where a short film plays multiple times each hour to tell the story of how Wells and Le Mars came together.
• An engaging Heritage Wall filled with vintage pictures and more to document the unique history of Wells.
• An updated gift shop filled with ice cream-inspired items.
• More space to house all these attractions. The remodeled visitor center/ice cream parlor includes 19,000 square feet, up from 12,000 square feet.

Wells ice cream parlor Le Mars June 2019 2

Guests can visit the revamped Wells Visitors Center and Ice Cream Parlor in downtown Le Mars. Members of the Wells team have been welcoming the media and the public to the remodeled facility. Shown here (left to right) are Shannon Rodenburg, Visitor Center marketing and tourism manager; Brenda Phelan, associate manager of food operations: Jean Ann Weiland, associate manager of team operations; Adam Baumgartner, vice president of retail sales; and Brett Susemihl, manager of the Visitor Center and Ice Cream Parlor.

Above all, the parlor reflects Wells’ mission to bring joy to everyday life because of the love of ice cream. “We’re building on a unique family legacy,” Baumgartner said. “We want to put a smile on the face of ice cream lovers for years to come.”

Discover the history of the sweetest place on Earth
All this drives economic development in rural Iowa. Wells employs nearly 3,000 people and produces 150 million gallons of ice cream each year.

“Wells gets all of its fresh dairy from within 75 miles of our production facilities in Le Mars,” said Shannon Rodenburg, marketing and tourism manager for the Wells Visitor Center and Ice Cream Parlor. “Wells collects and processes more than 20 tankers of milk each day, 365 days a year.”

It all began on Oct. 24, 1913, when Fred H. Wells signed a contract with Ray Bowers, a dairy farmer in Le Mars, for “one grey horse, one milk wagon, two barn cans, three 20-quart jars, 60 half-pint jars and the good will of the milk business he has in the city of Le Mars, Iowa,” all for $250. (That’s roughly $6,400 today.) The original contract granted Wells the milk distribution route and guaranteed a source of raw milk from Bower’s herd of 15 cows.

Around 1925, Wells and his sons began manufacturing ice cream in Le Mars. As the popularity of their ice cream grew, they quickly branched out and began distributing their frozen confections in Remsen and Alton, Iowa, the following year. By 1927, Wells and his brother, Harry C. Wells, began a partnership to distribute ice cream in Sioux City.

A big change occurred, however, in 1928, when Fairmont Ice Cream purchased the ice cream distribution system in Sioux City from the Wells brothers, along with the right to use the Wells name. That could have been the end of the ice cream business for Wells, but it wasn’t.

Seven years later, in 1935, the Wells brothers decided to again sell ice cream in Sioux City. No longer able to use the name “Wells,” the brothers decided to run a “Name That Ice Cream” contest in the Sioux City Journal. A Sioux City man, George Vanden Brink, won the $25 cash prize for submitting the winning entry, “Blue Bunny,” after noticing how much his son enjoyed the blue bunnies in a department store window at Easter time. Vanden Brink, who was an illustrator by trade, also created the first Blue Bunny logo, which appeared on Blue Bunny packaging for nearly 70 years.

Wells ice cream parlor Le Mars June 2019 3

The revamped Wells Visitors Center and Ice Cream Parlor offers an expanded ice cream menu with more novelties, extreme shakes and desserts, including the Monster Peanut Butter Cup Sundae.

What started as Blue Bunny Ice Cream® has grown to include multiple brands and licensed products today. The company makes nearly 1,000 different products, Baumgartner said.

In fact, there is more ice cream made in Le Mars than in any one location on Earth, making Le Mars the Ice Cream Capital of the World—a title the community has held since Iowa’s state legislature made it official in 1994.

Bringing the ice cream story to life
From a single delivery wagon to the world’s largest family-owned and managed ice cream producer, Wells’ 100+ years in the industry is a pretty sweet story. The company has set its sights on becoming the leading ice cream manufacturer in the nation.

Giving Wells’ ice cream parlor/event center a facelift is part of a bigger goal to make Le Mars a destination, Baumgartner said. “Iowa has a lot of great things to offer. This is a place you have to see. You’ll love it.”

Want more?
Thanks for stopping by. I invite you to read more of my blog posts if you value intriguing Iowa stories and history, along with Iowa food, agriculture updates, recipes and tips to make you a better communicator.

If you’re hungry for more stories of Iowa history, including more stories of Wells and Blue Bunny, check out my top-selling “Culinary History of Iowa: Sweet Corn, Pork Tenderloins, Maid-Rites and More” book from The History Press. Also take a look at my latest book, “Dallas County,” and my Calhoun County” book from Arcadia Publishing. Both are filled with vintage photos and compelling stories that showcase he history of small-town and rural Iowa. Order your signed copies today! Iowa postcards are available in my online store, too.

If you like what you see and want to be notified when I post new stories, be sure to click on the “subscribe to blog updates/newsletter” button at the top of this page, or click here. Feel free to share this with friends and colleagues who might be interested, too.

Also, if you or someone you know could use my writing services (I’m not only Iowa’s storyteller, but a professionally-trained journalist with 20 years of experience), let’s talk. I work with businesses and organizations within Iowa and across the country to unleash the power of great storytelling to define their brand and connect with their audience through clear, compelling blog posts, articles, news releases, feature stories, newsletter articles, social media, video scripts, and photography. Learn more at www.darcymaulsby.com, or e-mail me at yettergirl@yahoo.com. 

 

Let’s stay in touch. I’m at darcy@darcymaulsby.com, and yettergirl@yahoo.com.

Talk to you soon!

Darcy

Wells ice cream parlor Le Mars June 2019 1

In the past year, Wells has invested $3 million in upgrades and expansions for the Wells Visitors Center and Ice Cream Parlor in downtown Le Mars. Guests can enjoy their ice cream in the retro-styled dining area or new movie theater upstairs.

@Copyright 2019 Darcy Maulsby & Co.  Blog posts may only be reprinted with permission from Darcy Maulsby. 

Why We Should Never Stop Asking Why

Ever been asked to speak at career day at the local middle school? If you haven’t, trust me when I say it’s an eye-opening, slightly nerve-wracking experience.

I volunteered with the Calhoun County Farm Bureau to speak at Ag Day on March 26 at the Manson Northwest Webster Middle School about my travels to Vietnam and South Korea a few years ago with the Iowa Corn Growers’ I-LEAD leadership group.

Then I headed west to Sac City on March 29 to share my “True Confessions of an Ag Journalist” program during the Sac County Farm Bureau’s I Am Ag career day, where professionals from veterinarians to bankers spoke about the pros and cons of their careers.

Throughout the day, each speaker is assigned a classroom, and we share our story 12 times in 25-minute segments. I always go home from these events exhausted, but I hope I added value for the students and helped spark their desire to keep learning.

What always amazes me is how different the response is from the sixth graders to the eighth graders. The sixth graders are excited to learn and have no fear of asking questions. In fact, many of them are quick to raise their hands to ask questions and share comments.

Everything changes when the eighth graders walk in the room. Many of these kids want to show you just how bored they are. Some convey clearly through their body language and comments that don’t want to be stuck in a classroom. Their eyes tell you in no uncertain terms that they’re just waiting to defy anyone who dares to challenge them to think and learn.

Undaunted, I tell every group of students I work with that one of the keys to being a successful writer/storyteller/journalist (or any leader, for that matter) is to be like the little kid who never stopped asking why. Always nurture your sense of wonder and curiosity. Not only is that how we learn, but it makes life more fun!

Why do we lose the why?
This experience made me wonder why so many people lose their desire to ask questions.

A Newsweek story, “The Creativity Crisis,” described the signs of declining creativity among our school children. The article noted that preschool kids ask their parents an average of 100 questions a day. WOW! By middle school, however, kids basically stop asking questions.

It is also around this time student motivation and engagement drop like a rock. Why? Our educational system tends to reward students for having the answer, not for asking good questions. Ask a question, and you risk looking ignorant.

Yet knowing how to ask the right questions in the right way is essential to career success, more enjoyable conversations, stronger interpersonal relationships and effective leadership. I can only tell compelling, clear stories for my clients and through my books when I ask the right questions.

Questions I use
I often work from a tried-and-true, proven set of open-ended questions that encourage sources to open up so we can go beyond the superficial and dig deeper to get to the good stuff—the defining moments, the setbacks, and the dreams that add life and vitality to any story.

Here are some of my key questions

1. What’s some of the best business advice—or advice for life—you’ve ever received?

2. What’s your motivation (for your work, or your life)?

3. What three things inspire you? (These can be people, books, movies, art, places, etc.)

4. What three words describe you?

5. What three words describe your company?

6. What’s something odd/interesting/unique about you? (This fun fact should not be so personal you would only share it with a therapist, but also not so safe it will bore us!)

7. How did you get started in the business you’re in?

8. Think back to when you first hit adulthood. What did you think your life would be like? What was your plan A? Are you still with Plan A, or did you move on to Plan B?

9. What obstacles did you overcome to get where you are today?

10. What’s a specific story of success in your business that drives you to do what you do? (A customer that really affected you, a person you were able to help, an accomplishment you were able to achieve?)

11. What do you like about your work?

12. What helpful lessons did you learn from previous jobs that you apply to your current role?

13. What’s the weirdest thing that’s ever happened to you at work?

14. What’s the best thing that ever happened to you/you witnessed at work?

15. How did your company get started?

16. What excites you about the future?

 

You can modify these questions (or create your own) and put them to work in your business, your home or your classroom. Please tell me how it goes, too. Don’t be surprised if I ask you why you think these questions work. I love to learn and hope you do to, too!

No matter what, never stop asking “why” about the world around you. We need more critical thinkers. Also remember the words of playwright George Bernard Shaw: “Some men see things as they are, and ask why. I dream of things that never were, and ask why not.”

Want more?
Thanks for stopping by. I invite you to read more of my blog posts if you value intriguing Iowa stories and history, along with Iowa food, agriculture updates, recipes and tips to make you a better communicator.

If you like what you see and want to be notified when I post new stories, be sure to click on the “subscribe to blog updates/newsletter” button at the top of this page, or click here. Feel free to share this with friends and colleagues who might be interested, too.

Also, if you or someone you know could use my writing services (I’m not only Iowa’s storyteller, but a professionally-trained journalist with 20 years of experience), let’s talk. I work with businesses and organizations within Iowa and across the country to unleash the power of great storytelling to define their brand and connect with their audience through clear, compelling blog posts, articles, news releases, feature stories, newsletter articles, social media, video scripts, and photography. Learn more at www.darcymaulsby.com, or e-mail me at yettergirl@yahoo.com. 

If you’re hungry for more stories of Iowa history, check out my top-selling “Culinary History of Iowa: Sweet Corn, Pork Tenderloins, Maid-Rites and More” book from The History Press. Also take a look at my latest book, “Dallas County,” and my Calhoun County” book from Arcadia Publishing. Both are filled with vintage photos and compelling stories that showcase he history of small-town and rural Iowa. Order your signed copies today! Iowa postcards are available in my online store, too.

Let’s stay in touch. I’m at darcy@darcymaulsby.com, and yettergirl@yahoo.com.

Talk to you soon!

Darcy

@Copyright 2019 Darcy Maulsby & Co.  Blog posts may only be reprinted with permission from Darcy Maulsby. 

Senator Grassley on Farming: Any Society is Only Nine Meals Away From a Revolution

When people ask about my latest book project and I tell them about Iowa’s Ag History, I get two reactions: either a blank stare, or “Oh cool!” When I reached out to Iowa Senator Charles Grassley, a farmer, to share a few comments for the book, I received more than an enthusiastic response.

I got an incredible interview from a senator who was willing to offer a significant portion of his time to share his insights into the importance of history, agriculture and rural Iowa’s role in the modern global economy. Read on to see why Sen. Grassley says, “I like to remind policymakers that any society is only nine meals away from a revolution.”

When did your family start farming in Iowa? 

I am the second generation farmer in my family, following in the footsteps of my father Louis Grassley. His dad emigrated from Germany and died when my dad was just seven years old. At around age 18, my dad started working as a hired hand for the Heitland family on a farm in Hardin County. A few years later, he rented some land near New Hartford in Butler County. In 1927, he and my mother Ruth purchased their own parcel of land.

After graduating from high school, I worked in factories, attended college and farmed with my dad. In 1958, while running for the Iowa legislature and working towards my doctorate at the University of Iowa, I started farming my own piece of the family farm. When my dad passed away in 1960, I rented his 80 acres and about five years later, purchased 120 acres on my own.

When I started out, I grew a bit of everything like most farmers at the time. I grew corn, soybeans, oats and alfalfa and raised sheep, cattle and hogs. My son Robin Grassley, a third-generation farmer, and I continue farming 750 acres together. He rents and owns other farmland along with my grandson Pat Grassley, who is a fourth-generation family farmer.

Barbara and I raised our five children together on our farm near New Hartford, and we enjoy passing on our agrarian heritage and celebrate family gatherings here with our grandchildren and great-grandchildren.

 

In politics as in farming, a solid understanding of the past is vital to understand current issues. From your unique viewpoint as a senator and a farmer, what’s your take about why it’s important to be well-versed in history–and what are the perils of not knowing history?

As a lifelong farmer who also has worked for six decades representing Iowans in state and federal government, I wear my rural roots as a badge of honor and believe it’s important for farmers to have a seat at the policy-making tables. Farmers take the long view of things, and maybe that’s why they don’t forget important lessons from history.

Only two percent of the American population shoulders the responsibility for growing enough food to feed the U.S. population. Our agrarian-based heritage has experienced rapid transformation in the last generation. Fewer Americans, even in Iowa, have a direct link to living or working on a farm. And most likely due to the affordable abundance of food, not enough people appreciate that food security is directly tied to national security. Food security extends beyond national sovereignty. American agriculture – and the farmers, workers and businesses along the supply chain – anchors the U.S. economy and increasingly strengthens U.S. energy independence, as well.

From a historical perspective, there are two rules of thumb I use to explain how important food security is to maintain peace and prosperity in society. As Emperor of France in the early 19th century, Napoleon Bonaparte reportedly said “to be effective, an army relies on good and plentiful food.” In other words, an army marches on its stomach. Food security ensures a nation can feed its military, whose men and women in uniform are deployed to protect and defend a nation’s sovereignty, at home and abroad. I also like to remind policymakers that any society is only nine meals away from a revolution.

Political leaders who embrace the misguided notion that socialism is the answer to peace and prosperity are either grossly misinformed or willfully ignorant about the peril of leaders who promise to fix “inequality” with government control. Just look at the economic crisis in Venezuela, once one of the most prosperous nations in the Western Hemisphere. The poverty and humanitarian crisis falls squarely in the hands of the nation’s authoritarian regime and its ideologically driven policies. History teaches us that when government suppresses freedom and liberty, the people’s path towards peace and prosperity is replaced with food and medicine shortages, hyperinflation, power outages and even more economic and social inequality.

History teaches us other important lessons. Namely, how not to repeat the mistakes of the past. Don’t forget, the overly harsh tariffs in the Smoot-Hawley Tariff Act of 1932 shut down world trade, led to a worldwide economic depression and foretold a world war that killed tens of millions of people.

Another important lesson I keep in mind at the policy-making tables is the 1980s farm crisis. The loss of thousands of family farms was a heart-wrenching loss for so many families and long-time neighbors across Iowa. It stole a sense of vitality from small towns and rural communities. It arguably steered away a generation of beginning farmers from following in the footsteps of their parents and grandparents. The farm crisis invigorated my advocacy on behalf of young and beginning farmers, including my work to push for robust enforcement of anti-trust laws and oversight of mergers and competition in the agriculture industry. Previously, I’ve introduced legislation that would have amended the Packers and Stockyards Act to make it illegal for a packer to own, feed or control livestock intended for slaughter. I’ll keep my oversight hat on to protect the integrity of the marketplace so that independent producers have a fair shake at a fair price for their commodities.

I also led efforts to enact and make permanent Chapter 12 in the federal bankruptcy code. This unique chapter is designed to help farmers and ranchers who have fallen on hard times to survive bankruptcy and restructure their debts without losing their livelihood. Most recently, I secured an update to Chapter 12 to fix court rulings that undermined congressional intent. Previously, the IRS muscled its way to the front of the creditor’s line to scoop up capital gains taxes and potentially block a farmer’s reorganization plans. Farmers shouldn’t be penalized for being asset-rich and cash-poor. When they need to reorganize debts to hold on to their livelihoods, my reforms ensure they aren’t going to be slapped with a big tax bill and lose the ability to continue farming.

Another way I advocate for family farmers at the policy-making tables is my longstanding efforts to restore fiscal integrity to the farm safety net. In our free market society, farmers ought to be able to decide how large or small they want their operation to be. However, the farm safety net shouldn’t be manipulated for operations to grow at taxpayer expense. It’s very important to uphold the credibility and strengthen the public trust in the farm safety net, as well. That’s why I will continue my efforts to attach reasonable payment limits so that off-site managers, including nieces, nephews, cousins and other family members who aren’t actually contributing to the operation of the farm, are prevented from cashing in on farm payments.

In 2019, I launched my 39th consecutive year holding meetings in each of Iowa’s 99 counties. I keep in close touch with Iowans and count on this dialogue to make representative government work. I also apply the lessons of history to inform my work on making better policies and fixing laws that create unintended consequences. As chairman of the Senate Finance Committee, which has oversight and legislative jurisdiction over international trade, I’m currently working to reform a 1962 federal law that delegated authority to the executive branch. Specifically, Section 232 of the Trade Expansion Act authorizes the president to impose tariffs on selected imports if the chief executive determines those imports pose a threat to our national security.

This law was enacted with good intentions and for good reason. However, history has shown that reforms are necessary in order to give Congress a role in the process. In my view, Congress delegated too much authority to the executive branch at the expense of the people’s branch. American agriculture too often shoulders the burden of retaliatory action from our trade partners. It’s another example of why I always check the rear-view mirror to ensure the road ahead paves the way for prosperity and opportunity for family farmers and all those who earn their livelihoods and enjoy their way of life in Rural America.

What are some of the biggest changes in Iowa agriculture you’ve seen and experienced in your lifetime?

Technology and innovation have revolutionized farming as we know it. Mechanization allows an individual farmer to dramatically improve productivity and harvest bin-busting yields grown from disease-resistant seeds, for example. At the same time, farmers are able to conserve resources and save money using no-till, cover crops and precision agriculture. As a first-generation farmer, my dad used a team of horses when he started farming. Like many family farmers, the genetic code of fiscal discipline, conservation and ingrained work ethic was handed down to me from my parents’ experience carving out a living from the land. In my case, the Grassley household and farming operation was influenced by the Great Depression, to conserve resources and stretch every penny.

To this day, I carry a lifelong code of conservatism with me as a farmer and lawmaker. Although innovation – including WiFi-enabled farms and climate-controlled tractor cabs — hasn’t shortened the work day for most farmers, it’s certainly transformed productivity and changed the way we market our crops and livestock. When I started farming on my own in the 1950s, the average corn yield in Iowa was about 45 bushels/acre. Today Iowa farmers yield an average of 202 bushels/acre. This productivity helps feed and fuel a growing world population with affordable, wholesome food and renewable energy. So increased productivity has been revolutionary.

Another significant change is farmers are affected by worldwide market forces. That means a farmer in the 21st century must be able to survive not just the whims of Mother Nature, but also the winds of geo-political negotiations and foreign policy that impact exports and a farmer’s bottom line.

Ag literacy should be part of education, in my opinion, for any Iowa student. In your opinion, how does a basic understanding of agriculture benefit all Iowans, both rural and urban?

No matter what policy we may be debating in Congress, I often find the best way to sum up the debate boils down to this: Washington is an island surrounded by reality. As a farmer-lawmaker on the Senate Agriculture Committee, I bring a dirt-underneath-my-fingernails perspective to the policy-making tables. I take pride serving as a champion for rural America to advocate for our nation’s food producers and farm families. With only two percent of the population growing food for the rest of the nation, it’s more important than ever to educate consumers about where their food comes from. In fact, I often suggest that many Americans are under the mistaken impression that food grows in grocery stores, restaurants or take-out containers. I’m glad to see more and more farmers’ markets becoming a vital part of local communities. It’s good for the local economy and community vitality and fosters better awareness that food does not grow on the grocery store shelf.

With a global population expected to reach nearly 10 billion people by 2050, the importance of agriculture research and education is vital for human civilization. Iowa’s deeply rooted agrarian heritage continues to lead the way with excellent opportunities to foster ag literacy, food, plant and animal science and entrepreneurship. Iowa boasts a vibrant network of FFA organizations across the state. What’s more, Iowa’s native son Norman Borlaug paved an agricultural revolution credited with saving a billion people from starvation. The Father of the Green Revolution was awarded the Nobel Prize in 1970 and Iowa celebrates his legacy with a statue in the Rotunda of the U.S. Capitol.

Iowa is also home to the World Food Prize. Since 1987 the World Food Prize Foundation has celebrated the achievements of individuals inspired by the legacy of Dr. Borlaug. Each year it awards individuals whose contributions have improved the global food supply, from plant, animal and soil science to technology and nutrition and rural development. For three decades, it has brought thousands of people from around the world to Des Moines in October to talk about food security in a symposium known as the Borlaug Dialogue.

Anything else you’d like to add about the importance of knowing history in general and the history of agriculture in Iowa in particular?

Iowans may know I love history. In today’s polarized world of identity politics, it’s important more than ever to strengthen civic education in America’s classrooms. Our youngest members of society need to understand the perils of communism, fascism and socialism. Regimes inspired by utopian socialist principles do not eradicate hunger or poverty, they extinguish peace and prosperity at the expense of individual freedom and liberty.

Despite the regional, ideological and partisan differences that divide Americans, we share a common humanity and fundamental thread of human existence. We all need to eat to survive. And I’m proud to be among the generations of Iowa farmers who have answered the vocational calling to put food on family tables. As a steward of the soil and U.S. Senator for Iowa, I am honored to serve as a voice for agriculture and rural America.

Want more?
Thanks for stopping by. I invite you to read more of my blog posts if you value intriguing Iowa stories and history, along with Iowa food, agriculture updates, recipes and tips to make you a better communicator.

If you like what you see and want to be notified when I post new stories, be sure to click on the “subscribe to blog updates/newsletter” button at the top of this page, or click here. Feel free to share this with friends and colleagues who might be interested, too.

Also, if you or someone you know could use my writing services (I’m not only Iowa’s storyteller, but a professionally-trained journalist with 20 years of experience), let’s talk. I work with businesses and organizations within Iowa and across the country to unleash the power of great storytelling to define their brand and connect with their audience through clear, compelling blog posts, articles, news releases, feature stories, newsletter articles, social media, video scripts, and photography. Learn more at www.darcymaulsby.com, or e-mail me at yettergirl@yahoo.com. 

If you’re hungry for more stories of Iowa history, check out my top-selling “Culinary History of Iowa: Sweet Corn, Pork Tenderloins, Maid-Rites and More” book from The History Press. Also take a look at my latest book, “Dallas County,” and my Calhoun County” book from Arcadia Publishing. Both are filled with vintage photos and compelling stories that showcase he history of small-town and rural Iowa. Order your signed copies today! Iowa postcards are available in my online store, too.

Let’s stay in touch. I’m at darcy@darcymaulsby.com, and yettergirl@yahoo.com.

Talk to you soon!

Darcy

@Copyright 2019 Darcy Maulsby & Co.  Blog posts may only be reprinted with permission from Darcy Maulsby. 

Are You on Team Cinnamon Roll?

It’s every marketer’s dream–a topic so compelling that no one can ignore it, and everyone wants to talk about it. Here in Iowa, this kind of topic revolves around that school-lunch classic–chili and cinnamon rolls.

Yep, it’s a thing, and it’s a beloved tradition here in my hometown of Lake City. I’ll never forget the comforting aroma of homemade rolls (caramel rolls, most of the time) filling the school, including our 1920s-vintage three-story high school. As if it weren’t hard enough to concentrate in math class, I had that enticing aroma to distract me–but oh what sweet torture!

I’m reliably informed that chili and cinnamon rolls are still a favorite school lunch in the local school district, as well as other schools around the state.

So when it was time to write the manuscript for my second book, “A Culinary History of Iowa,” I started talking to sources about the history of chili and cinnamon rolls. Not only did I discover that no one seems to remember the origins of this phenomenal combo, but it’s not something that every Iowa school kid grew up with.

Some people had never heard of it. Others said their school served peanut butter sandwiches with chili. There were those who couldn’t imagine chili without cornbread. Still others, including a friend from Minnesota, were revolted. “That makes no sense! That’s like eating scrambled eggs and birthday cake together!” said one Minnesota native.

Whether you love it or hate it, seems like everyone has an opinion about chili and cinnamon rolls. Click here for a snippet from my Culinary History of Iowa book to help whet your appetite about the history of chili and cinnamon rolls–along with an amazing recipe!

This food combo is also a surprisingly newsworthy topic. A reporter from the Des Moines Register interviewed me for the recent article “The history behind Iowa’s unique taste for chili and cinnamon rolls.”

The day after that story ran, I received an email from Jodi Long, a reporter for TV-13, the NBC affiliate in Des Moines. She wanted to do a segment on the history of chili and cinnamon rolls, so we filmed the segment last Friday. As soon as it aired on the early morning news segment this past Monday, I started getting comments, kudos and questions on Facebook and beyond.

(I love the Team Cinnamon Roll and Team Cornbread idea that Jodi included in her Facebook post. To watch the news segment, click here!)

I learned three things from this experience:

1. Realize that things you take for granted might be quite newsworthy, and look for ways to showcase these stories. (Your website, newsletter, e-newsletter, social media posts, press releases, videos, podcast or other communication tools might be just the place to share these stories.)

2. Respond quickly when the media wants to interview you about a topic. Reporters need to know sooner rather than later whether you can help them. Don’t miss the opportunity for free publicity.

3. Invite people to join the conversation. So I want to know–are you on Team Cinnamon Roll or Team Cornbread?

Want more?
Thanks for stopping by. I invite you to read more of my blog posts if you value intriguing Iowa stories and history, along with Iowa food, agriculture updates, recipes and tips to make you a better communicator.

If you like what you see and want to be notified when I post new stories, be sure to click on the “subscribe to blog updates/newsletter” button at the top of this page, or click here. Feel free to share this with friends and colleagues who might be interested, too.

Also, if you or someone you know could use my writing services (I’m not only Iowa’s storyteller, but a professionally-trained journalist with 20 years of experience), let’s talk. I work with businesses and organizations within Iowa and across the country to unleash the power of great storytelling to define their brand and connect with their audience through clear, compelling blog posts, articles, news releases, feature stories, newsletter articles, social media, video scripts, and photography. Learn more at www.darcymaulsby.com, or e-mail me at yettergirl@yahoo.com. 

If you’re hungry for more stories of Iowa history, check out my top-selling “Culinary History of Iowa: Sweet Corn, Pork Tenderloins, Maid-Rites and More” book from The History Press. Also take a look at my latest book, “Dallas County,” and my Calhoun County” book from Arcadia Publishing. Both are filled with vintage photos and compelling stories that showcase he history of small-town and rural Iowa. Order your signed copies today! Iowa postcards are available in my online store, too.

Let’s stay in touch. I’m at darcy@darcymaulsby.com, and yettergirl@yahoo.com.

Talk to you soon!

Darcy

@Copyright 2019 Darcy Maulsby & Co.  Blog posts may only be reprinted with permission from Darcy Maulsby. 

A Dirty Tip to Make Your Social Media Content More Shareable

Tire turd (noun): Wad of snow, ice, salt and gravel that piles up behind each vehicle tire in the winter. Removable only with explosives. #Iowa #winteriniowa

That’s a recent Facebook post I created when was in Red Oak, Iowa, this week, working on a newsletter for United Farmers Cooperative. When I stopped at the grain elevator, I saw this tire turd on my car. I decided to share it on my personal Facebook page. This silly post apparently struck a chord, because it has been liked 159 times, generated 23 comments and has been shared 17 times. Crazy!

This reminds me of one of the principles I teach in my storytelling classes. Shareability is a key to the most successful social posts.

People don’t just share any old content. Facebook reports that 0.5% of those who see a Facebook post share it. Of all the content links the average Twitter user receives, the re-tweet ratio is 1:318, according to one of my favorite books, “The Content Code,” by Mark Schaeffer.

Research sponsored by the New York Times found that people share content to:

• To be useful, since the info. is practical or timely
• To define themselves to others (look smarter, funnier, more relevant)
• To strengthen relationships with others
• Get the word out about causes, brands, events, etc. they care about

Think about the last time you shared something. What motivated you to do this?

How could you frame your stories and information to make your content more shareable?

Want more?
Thanks for stopping by. I invite you to read more of my blog posts if you value intriguing Iowa stories and history, along with Iowa food, agriculture updates, recipes and tips to make you a better communicator.

If you like what you see and want to be notified when I post new stories, be sure to click on the “subscribe to blog updates/newsletter” button at the top of this page, or click here. Feel free to share this with friends and colleagues who might be interested, too.

Also, if you or someone you know could use my writing services (I’m not only Iowa’s storyteller, but a professionally-trained journalist with 20 years of experience), let’s talk. I work with businesses and organizations within Iowa and across the country to unleash the power of great storytelling to define their brand and connect with their audience through clear, compelling blog posts, articles, news releases, feature stories, newsletter articles, social media, video scripts, and photography. Learn more at www.darcymaulsby.com, or e-mail me at yettergirl@yahoo.com. 

If you’re hungry for more stories of Iowa history, check out my top-selling “Culinary History of Iowa: Sweet Corn, Pork Tenderloins, Maid-Rites and More” book from The History Press. Also take a look at my latest book, “Dallas County,” and my Calhoun County” book from Arcadia Publishing. Both are filled with vintage photos and compelling stories that showcase he history of small-town and rural Iowa. Order your signed copies today! Iowa postcards are available in my online store, too.

Let’s stay in touch. I’m at darcy@darcymaulsby.com, and yettergirl@yahoo.com.

Talk to you soon!

Darcy

@Copyright 2019 Darcy Maulsby & Co.  Blog posts may only be reprinted with permission from Darcy Maulsby. 

Hog Trailers to Humidors: Two New Iowa Convenience Stores Reflect “Waspy’s Way”

Step into the new Waspy’s truck stop in Audubon along Highway 71, and it feels more like an upscale corner grocery than a convenience store, from the coolers of fresh produce and healthy snacks at one end to the walk-in “spirits den” filled with wine, liquor and a humidor for fine cigars at the other end.

But explore a little more, and it’s clear this is a working truck stop, from the laundry and shower area to the truckers’ lounge in the hall that connects the store with the Feed Mill Restaurant. After all, the whole Waspy’s concept started from a basic need rooted in the farm.

“When you’re hauling livestock in western Iowa, it’s hard to find a truck wash,” said Brian Handlos, whose family owns and operates Waspy’s, which has locations in Audubon and Templeton. “We decided this would be a service we could provide.”

Waspys Truck Stop Iowa Brian and Beth ownersIt turned out that one good idea planted the seed for a whole new crop of businesses, including a $7 million, full-service truck stop in Templeton on 6.3 acres near the junction of Highway 141 and Highway 71. The convenience store, car wash and fuel stations opened in May 2017. The opportunity was too good to pass up, since 5,000 vehicles pass by on Highway 141 daily, according to Waspy’s website.

The 16-acre Audubon complex represents an $18 million investment in the local economy, thanks to the 24/7 convenience store/truck stop that opened August 24, 2018; the restaurant/bar that opened September 4, 2018; and the 36-room Blue Grass Inn & Suites hotel with an indoor pool that opened August 1, 2018. A 40,000-square-foot truck service station is slated to open at the Audubon Waspy’s this spring to provide tire repair, truck wash-out services and more.

“We tried to think of everything,” said Beth Handlos, who runs the business with her brother and their parents, Lawrence “Waspy” Handlos and his wife, Doris. “These businesses all feed off each other, and the potential here is incredible.”

Growing opportunities in rural Iowa
To say that Waspy’s is not the typical truck stop is an understatement. Yet it’s as homegrown as the business’s namesake. Now in his early 80s, Lawrence Handlos grew up on a farm near Willey, Iowa. He got the nickname “Waspy” from his father, John, a German immigrant who settled in the Carroll area.

“He gave Lawrence that nickname as a child, because it’s tied to another German name that his father liked, Sebastian,” Beth Handlos said. “’Waspy’ stuck with Lawrence ever since, and now it’s a memorable brand name for our family’s truck stops.”

The name isn’t the only memorable thing about Waspy’s, which is redefining the truck stop/convenience store experience with these 10 business practices:

1. Put the customer first. Being locally owned and family owned means paying extra attention the little things, from greeting customers by name at the convenience store to making sure the hotel rooms are extra clean—just the way Doris Handlos would want it. “We say it’s not just clean—it’s ‘Doris clean,’” Beth Handlos said.

2. Follow servant leadership. The Handlos family emphasizes that their employees don’t work for them; they work with them. “It’s a team effort,” Beth Handlos said. “It’s certainly not below us to bus the tables at the restaurant.”

3. Give back to the community. Along with creating nearly 100 new jobs in the Audubon/Templeton area, Waspy’s creates community hubs where people of all ages can gather together. “We’re humbled to be part of people’s lives every day,” said Beth Handlos, who noted there are no outside investors in Waspy’s.

4. Focus on local. Like many rural Iowa towns, Audubon once had a thriving business district filled with motels, a jewelry store and more. “For years, however, I watched Audubon slowly dwindle,” said Beth Handlos, who grew up on a farm and graduated from Audubon High School in 1982. When the Handlos family built their Waspy’s truck stops, 75 percent of the contractors were located within 30 miles of the local community. “It’s exciting to see how dollars spent at Waspy’s are being reinvested in our local communities to spur more economic development,” Beth Handlos added.

5. Learn from success. While making mistakes goes along with any new business, the Handlos family has worked hard to shorten their learning curve. “We look to lots of different businesses to see what’s working and what’s not,” said Beth Handlos, a former program coordinator with Iowa State University Athletics’ marketing department. “We borrow good ideas anywhere we can find them.”

6. Don’t take shortcuts. Running a successful business requires the discipline to put in the hours and do things the right way—the only way, said Brian Handlos. “Nothing was ever handed to my parents. They worked hard all their lives and passed this work ethic onto us. We all wear a lot of hats around here, but if we do the right things, everything will fall into place.”

Waspys Truck Stop Iowa hotel7. Add the personal touch. Extended hours and friendly service attract local customers and those just passing through. “We love what we do,” Beth Handlos said. “It’s all about the friendships you make.”

8. Rethink what’s possible. Brian Handlos and his wife, Pat, have run Two Palms Grilling for many years and have gained a loyal following. Two Palms plans to supply vacuumed-packed smoked meats at Waspy’s convenience stores. “I like showing people what great pork should taste like,” said Brian Handlos, who finishes nearly 250,000 pigs a year with his family and employees.

9. Expand opportunities. The Handlos family is always looking for ways to make their businesses more inviting. The indoor pool in the 36-room hotel in Audubon isn’t only available to guests. There are open hours where the public can pay a fee to swim, plus there’s a rentable party room near the pool. Even the parking lots at the Audubon complex create a more user-friendly experience. “When drivers are hauling 210-foot-long wind turbine blades, they often can’t find a place to park,” said Brian Handlos, who added that Waspy’s has parking spaces for 70 semi-trucks. “They can line up 10 to 15 trucks here at Waspy’s.”

10. Stay true to your roots. Everything at Waspy’s speaks to the business’s rural roots, from the rustic décor at the Feed Mill Restaurant to the homegrown ethanol blends (including E85) in the fuel pumps. “A lot of blood, sweat, tears and money have gone into these businesses, but it’s worth it,” Beth Handlos said. “We’re proud to support our hometown.”

Waspys Truck Stop Iowa fuel pump

This article first appeared in Farm News in February 2019.

Waspys Truck Stop Iowa

Want more?
Thanks for stopping by. I invite you to read more of my blog posts if you value intriguing Iowa stories and history, along with Iowa food, agriculture updates, recipes and tips to make you a better communicator.

If you like what you see and want to be notified when I post new stories, be sure to click on the “subscribe to blog updates/newsletter” button at the top of this page, or click here. Feel free to share this with friends and colleagues who might be interested, too.

Also, if you or someone you know could use my writing services (I’m not only Iowa’s storyteller, but a professionally-trained journalist with 20 years of experience), let’s talk. I work with businesses and organizations within Iowa and across the country to unleash the power of great storytelling to define their brand and connect with their audience through clear, compelling blog posts, articles, news releases, feature stories, newsletter articles, social media, video scripts, and photography. Learn more at www.darcymaulsby.com, or e-mail me at yettergirl@yahoo.com. 

If you’re hungry for more stories of Iowa history, check out my top-selling “Culinary History of Iowa: Sweet Corn, Pork Tenderloins, Maid-Rites and More” book from The History Press. Also take a look at my latest book, “Dallas County,” and my Calhoun County” book from Arcadia Publishing. Both are filled with vintage photos and compelling stories that showcase he history of small-town and rural Iowa. Order your signed copies today! Iowa postcards are available in my online store, too.

Let’s stay in touch. I’m at darcy@darcymaulsby.com, and yettergirl@yahoo.com.

Talk to you soon!

Darcy

@Copyright 2019 Darcy Maulsby & Co.  Blog posts may only be reprinted with permission from Darcy Maulsby. 

Smart Marketing Lessons from an Uber Driver–Listen Up!

Ever used Uber? If you have, I bet your ride was in a city. One of my entrepreneurial friends, Pat, recently started driving for Uber and Lyft here in rural Iowa. Through smart marketing, he’s carving quite a niche.

“I really didn’t realize how much influence the driver has,” Pat told me recently. The other evening, for example, he picked up two guys in a northern Iowa community who said they wanted a ride to the local casual dining/sports bar hangout several blocks away. Then Pat asked, “What do you want to do, eat wings or party?”

“Party!”

“Then we’ll go to a party bar,” Pat said. They agreed, and he drove them 2 miles down the road. He also picked them up again when they were ready to leave.

I love this story, because it highlights some basic keys to successful marketing:

• Take the time to ask the right questions.
• Listen carefully to the answers.
• Help clients reach their goals.

“See, you’re adding value!” I told Pat. “That’s what a great marketer does. You asked the right questions to get to the core of what these guys really wanted, plus you put more money in your pocket. Bravo!”

Marketing takeaway: Asking questions and listening are essential to successful marketing. What key questions do you ask your clients/prospects? Are there more questions you can ask to better serve their needs and become the business partner of choice?

Want more?
Thanks for stopping by. I invite you to read more of my blog posts if you value intriguing Iowa stories and history, along with Iowa food, agriculture updates, recipes and tips to make you a better communicator.

If you like what you see and want to be notified when I post new stories, be sure to click on the “subscribe to blog updates/newsletter” button at the top of this page, or click here. Feel free to share this with friends and colleagues who might be interested, too.

Also, if you or someone you know could use my writing services (I’m not only Iowa’s storyteller, but a professionally-trained journalist with 20 years of experience), let’s talk. I work with businesses and organizations within Iowa and across the country to unleash the power of great storytelling to define their brand and connect with their audience through clear, compelling blog posts, articles, news releases, feature stories, newsletter articles, social media, video scripts, and photography. Learn more at www.darcymaulsby.com, or e-mail me at yettergirl@yahoo.com. 

If you’re hungry for more stories of Iowa history, check out my top-selling “Culinary History of Iowa: Sweet Corn, Pork Tenderloins, Maid-Rites and More” book from The History Press. Also take a look at my latest book, “Dallas County,” and my Calhoun County” book from Arcadia Publishing. Both are filled with vintage photos and compelling stories that showcase he history of small-town and rural Iowa. Order your signed copies today! Iowa postcards are available in my online store, too.

Let’s stay in touch. I’m at darcy@darcymaulsby.com, and yettergirl@yahoo.com.

Talk to you soon!

Darcy

@Copyright 2019 Darcy Maulsby & Co.  Blog posts may only be reprinted with permission from Darcy Maulsby.