Can a True Story Well Told Turn You into a Tom Brady Fan?
Ever had that experience where you thought you know someone well, and then something that person says or does throws you for a loop? It happened to me last week when one of my clients, who has also become one of my dear friends, brought up Tom Brady.
We were brainstorming story ideas for her company’s magazine when my friend turned the conversation to the New England Patriots’ quarterback. She became more animated as she talked about why Brady is such a great guy.
“You really need to watch this video,” says my friend, who texted me the link to the 47-minute documentary “The Brady 6 – The #199 Draft Pick Tom Brady Story.”
Sure, I knew the basics about Brady (good-looking guy, married to a supermodel, a father, an amazing athlete who has led his team to multiple Super Bowl victories—the kind of guy lots of people love to hate).
But my friend wouldn’t stop talking about Brady-and I was fascinated. This is a lady who admits she had no interest—zero—in football before she got hooked on Brady.
It wasn’t Brady’s looks, his athletic ability or his NFL statistics that captured her imagination. It was his story. This unlikely football fan couldn’t resist an underdog story defined by compelling characters, high stakes, uncertain outcomes and someone with the heart of a champion who never gives up.
“I like Tom Brady’s story so much that I saved the Brady 6 video and still watch it from time to time,” my friend confides to me.
I didn’t really know Brady’s back story, so I took my friend’s advice and watched the Brady 6 documentary. The Brady 6 refers to the 6 quarterbacks selected before Brady, who was the 199th pick overall in the 2000 NFL draft. The fact that no one saw his true potential during the NFL draft didn’t stop Brady from becoming one of the greatest quarterbacks of all time.
Brady is still on top of his game 19 years after being drafted. Now in his 40s, he’s doing things never seen before in the NFL. He’s still leading his team to Super Bowls, winning MVP awards, and doing it at an age when most quarterbacks have moved on to the TV booth or disappeared into obscurity.
All this is what transformed my friend into a Tom Brady fan who loves the Patriots’ football. “Every year I try to learn more about the game,” she says with so much passion and enthusiasm that I wonder if I’m really talking to this friend I thought I knew so well. Can this really be the lady who has had a successful 40-year career and starts thinking about retirement a little more each year? Who is this demure magazine editor-turned-football fan?
“So do you buy Patriots’ stuff?” I ask.
“Are you kidding? I have Patriots everything, from shirts to socks. I even made a point to go to Foxborough (Massachusetts) last fall for my first Patriots’ game when I was in New England for a journalism conference.”
She just couldn’t help herself. “Oh, that was great!” she exclaims. “It was just wonderful to be around all those Patriots fans—and the Patriots beat the Dolphins!”
My friend’s devotion hasn’t stopped with purchases of Patriots gear and game tickets. She has also downloaded the Patriots’ smartphone app to keep up with the team, and she listens to the Patriots’ radio show faithfully.
“And now I know a lot of stories of the other players, too,” she proclaimed. “I really love this team!”
I have to admit—because of my friend’s enthusiasm and her word-of-mouth marketing, I’ve become a Tom Brady fan, too, and will be cheering on the Patriots this Sunday.
What’s your Tom Brady story?
My friend’s Tom Brady story reminds me of a timeless marketing truth—never underestimate the power of a true story well told.
The best part is that we all have our own Tom Brady stories to tell. True stories of perseverance, excellence, overcoming adversity, and using our talents to make the world a more interesting, enjoyable place.
Are you trying to grow your customer base? Seeking more donations or volunteers to support your non-profit organization? Want to be perceived as a thought leader? Uncovering your unique stories, framing them in a way that resonates with your audience and sharing them can help you cut through the marketing clutter and stand out in the best possible way.
I’d love to help you discover and craft the stories that help you add value to your audience and make a positive difference in your world. Let’s start the conversation.
Oh—one more thing. Whether you watch the Super Bowl for the football or the commercials, enjoy the big game!
Thanks for stopping by. I invite you to read more of my blog posts if you value intriguing Iowa stories and history, along with Iowa food, agriculture updates, recipes and tips to make you a better communicator.
If you like what you see and want to be notified when I post new stories, be sure to click on the “subscribe to blog updates/newsletter” button at the top of this page, or click here. Feel free to share this with friends and colleagues who might be interested, too.
Also, if you or someone you know could use my writing services (I’m not only Iowa’s storyteller, but a professionally-trained journalist with 20 years of experience), let’s talk. I work with businesses and organizations within Iowa and across the country to unleash the power of great storytelling to define their brand and connect with their audience through clear, compelling blog posts, articles, news releases, feature stories, newsletter articles, social media, video scripts, and photography. Learn more at www.darcymaulsby.com, or e-mail me at firstname.lastname@example.org.
If you’re hungry for more stories of Iowa history, check out my top-selling “Culinary History of Iowa: Sweet Corn, Pork Tenderloins, Maid-Rites and More” book from The History Press. Also take a look at my latest book, “Dallas County,” and my Calhoun County” book from Arcadia Publishing. Both are filled with vintage photos and compelling stories that showcase he history of small-town and rural Iowa. Order your signed copies today! Iowa postcards are available in my online store, too.
Let’s stay in touch. I’m at email@example.com, and firstname.lastname@example.org.
Talk to you soon!
@Copyright 2019 Darcy Maulsby & Co. Blog posts may only be reprinted with permission from Darcy Maulsby.
- Do Press Releases Still Work?
- Erasing History? Budget Cuts Threaten to Gut Ag History at Iowa State University
- Machines that Changed America: John Froelich Invents the First Tractor in Iowa
- Bob Feller on Farming, Baseball and Military Service
- Classic Restaurants of Des Moines: A Taste of Thailand Served the "Publics" and Politics
- Want to Combat Fake News? Become a Better Researcher
- Communication Tips
- Dallas County
- Food history
- Iowa food
- Iowa history
- Small town
Archive by year
- When Agriculture Entered the Long Depression in the Early 1920s
- The Corn Lady: Jessie Field Shambaugh and the Birth of 4-H in Iowa
- Sauce to Sanitizer: Cookies Food Products Bottles Hand Sanitizer Made with Ethanol
- Myth Busting: No, Your Pork Doesn't Come from China
- Long Live Print Newsletters! 5 Keys to Content Marketing Success
- Shattering Silence: Farmer Helped Slave Find Freedom and Racial Equality in Iowa
- Meet Iowa Farmer James Jordan, Underground Railroad Conductor
- George Washington Carver Rose from Slavery to Ag Scientist
- Remembering the African-American Sioux City Ghosts Fast-Pitch Softball Team
- Want to Combat Fake News? Become a Better Researcher
- Classic Restaurants of Des Moines: A Taste of Thailand Served the "Publics" and Politics
- The Untold Story of Iowa’s Ag Drainage Systems
- Stop Rumors Before They Ruin Your Brand
- Finding Your Voice: The Story You Never Knew About "I Have a Dream"
- Warm Up with Homemade Macaroni and Cheese Soup
- Can a True Story Well Told Turn You into a Tom Brady Fan?
- Baking is for Sharing: Best Bread, Grandma Ruby’s Cookies and Other Iowa Favorites
- 4 Key Lessons from Bud Light’s Super Bowl Corn-troversy
- Could Your Story Change Someone’s Life?
- What To Do When the Travel Channel Calls
- Tex-Mex Sloppy Joes and the Magic of Maid-Rite in Iowa
- How Not to Invite Someone to Your Next Event--and 3 Solutions
- We Need FFA: Iowa Ag Secretary Mike Naig Reflects on His FFA Experiences
- From My Kitchen to Yours: Comfort Food, Conversation and Living History Farms
- Smart Marketing Lessons from an Uber Driver--Listen Up!
- Hog Trailers to Humidors: Two New Iowa Convenience Stores Reflect “Waspy’s Way”
- A Dirty Tip to Make Your Social Media Content More Shareable
- Are You on Team Cinnamon Roll?
- Senator Grassley on Farming: Any Society is Only Nine Meals Away From a Revolution
- Why We Should Never Stop Asking Why
- What’s the Scoop? Expanded Wells’ Ice Cream Parlor Offers a Taste of Iowa
- Independence, Iowa’s Connection to the Titanic and Carpathia
- Memories of Carroll County, Iowa, Century Farm Endure
- Iowa's “Peacemaker Pig” Floyd of Rosedale Helped Calm Racial Tensions
- How to Cook a Perfect Prime Rib
- How Did We Get So Rude?
- Mmm, Mmm Good: Soup’s on at the Rockwell City Fire Department
- Quit Using “Stupid Language”
- In Praise of Ham and Bean Soup
- Recalling a Most Unconventional—and Life-Changing--FFA Journey
- Events Spark Stories That Help Backcountry Winery Grow in Iowa
- Sac County Barn Quilt Attracts National Attention
- Doing Good, Eating Good at Lytton Town Night
- Young Entrepreneur Grows a Healthy Business in Small-Town Iowa
- Digging Deeper: Volunteers Showcase Thomas Jefferson Gardens in Iowa
- How to Tell Your Community’s Story—with Style!
- DNA Helps Sailor Killed at Pearl Harbor Return to His Family
- It’s Time to Be 20 Again: Take a Road Trip on Historic Highway 20
- The Biggest Reason You Shouldn’t Slash Your Marketing Budget in Tough Times
- Are You Telling a Horror Story of Your Business?
- Pieced Together: Barn Quilt Documentary Features Iowa Stories
- Unwrapping Storytelling Tips from the Candy Bomber
- Barn Helped Inspire Master Craftsman to Create Dobson Pipe Organ Builders
- Butter Sculptures to Christmas Ornaments: Waterloo Boy Tractor Celebrates 100 Years
- Ag-Vocating Worldwide: Top 10 Tips for Sharing Ag’s Story with Consumers
- Growing with Grow: Iowa 4-H Leader Guides 100-Year-Old 4-H Club for 50 Years
- High-Octane Achiever: Ethanol Fuels New Driver Tiffany Poen
- Shakespeare Club Maintains 123 Years of Good Taste in Small-Town Iowa
- Iowa’s Ice Queen: Entrepreneur Caroline Fischer’s Legacy Endures at Hotel Julien Dubuque
- Darcy's Bill of Assertive Rights: How to Communicate and Get What You Need
- Celebrating Pi Day in Iowa with Old-Fashioned Chicken Pot Pie
- Cooking with Iowa’s Radio Homemakers
- Top 10 Tips to Find the Right Writer to Tell Your Company’s Stories
- The “No BS” Way to Protect Yourself from Rude, Obnoxious People
- Learning from the Land: 9 Surprising Ways Farmers Make Conservation a Priority
- Leftover Ham? Make This Amazing Crustless Spinach and Ham Quiche
- Iowa’s Lost History from the Titanic
- Coming Soon--"Dallas County," a New Iowa History Book!
- How to Clean a Burned Pan in 6 Simple Steps
- Iowa Beef Booster: Larry Irwin Takes a New Twist on Burgers
- Get Your Grill On: How to Build a Better Burger
- "Thank God It’s Over:" Iowa Veteran Recalls the Final Days of World War 2
- How to Thank Veterans for Their Military Service
- Imagine That! Writers, Put Your Reader Right in the Action
- Remembering Ambassador Branstad’s Legacy from the 1980s Farm Crisis in Iowa
- Busting the Iowa Butter Gang
- Lightner on Leadership: “Everyone Has Something to Give”
- Show Up, Speak Up, Don’t Give Up
- Small - Town Iowa Polo Teams Thrilled Depression - Era Crowd
- Ethanol:Passion by the Gallon
- Cruising Through Forgotten Iowa History on Lincoln Highway
- Why I'm Using a Powerful 500-Year-Old Technology to Make History--And You Can, Too
- 5 Ways a “History Head” Mindset Helps You Think Big
- Behind the Scene at Iowa's Own Market to Market
- Let’s Have an Iowa Potluck with a Side of History!
- Iconic State Fair Architecture: Historic Buildings Reflect Decades of Memories
- Iconic State Fair Architecture- Historic Buildings Reflect Decades of Memories
- Iowa Underground - How Coal Mining Fueled Dallas County's Growth
- Ultra-Local Eating: Jennifer Miller Guides CSA, Iowa Food Cooperative
- The Hotel Pattee and I are Hosting a Party—And You’re Invited!
- Tell Your Story—But How?
- Mediterranean Delights: Iowa Ag Influences Syrian-Lebanese Church Dinner
- 6 Steps for More Effective and Less Confrontational Conversations
- 6 Steps for More Effective and Less Confrontational Conversations!
- 6 Ways to Motivate Yourself to Write—Even When You’re Not in the Mood
- Always Alert-How to Stay Safe in Any Situation
- Does Accuracy Even Matter Anymore?
- Soy Power Shines at Historic Rainbow Bridge
- Free Gifts! (Let’s Talk Listening, Stories and History)
- How to Connect with Anyone: Lessons from a Tornado
- Soul Food: Lenten Luncheons Carry on 45-Year Iowa Tradition
- Top 3 Tips for Writing a Must-Read Article
- Darcy's Top 10 Tips to Better Writing
- Top 8 Tips for Building a Successful Freelance Business
- 10 Steps to Better Photos
- Reinventing the Marketer of 2010
- Extreme Writing Makeover
- My Top Social Media Tips for Farmers: REVEALED!
- Honoring the Legacy of Rural Iowa's Greatest Generation
- Iowa's Orphan Train Heritage
- Dedham’s Famous Bologna Turns 100: Kitt Family Offers a Taste of Iowa History
- Iowa Barn Honors Pioneer Stock Farm
- Darcy's Top 10 Tips for Better Photos
- Soup and Small-Town Iowa Spirit
- Savoring the Memories: Van's Café Served Up Comfort Food for Six Decades
- Mayday, Mayday—The Lost History of May Poles and May Baskets in Iowa
- Iowa's Vigilante Crime Fighters of the 1920s and 1930s
- Very Veggie: Iowan's Farm-Fresh Recipes Offer Guilt-Free Eating
- Iowa Public TV's "Market to Market" Features Expedition Yetter, Agri-Tourism, Des Moines Water Works' Lawsuit
- 62 Years and Counting: Calhoun County, Iowa, Families Maintain 4th of July Picnic Tradition
- “A Culinary History of Iowa” Satisfies: Iowa History Journal Book Review
- For the Love of Baking: Lake City's Ellis Family Showcases Favorite Iowa Farm Recipes (Caramel Rolls, Pumpkin Bars and More!)
- Remembering Sept. 11: Iowa Community’s Potluck Honors America
- Talking Iowa Food and Culinary History on Iowa Public Radio
- Talking "Stilettos in the Cornfield," Taxes, Trade and More on CNBC
- FarmHer #RootedinAg Spotlight--FFA Attracts More Women to Careers in Ag
- Rustic Cooking Refined: Iowan Robin Qualy Embraces Global Flavors
- Voice of Reason: Iowa Pork Producer Dave Struthers Offers Top 10 Tips to Speak Up for Ag
- Iowa Eats! Why Radio Iowa, Newspapers and Libraries are Hungry for "A Culinary History of Iowa"
- Iowa Turkeys Carry on National Thanksgiving Tradition
- Riding with Harry: 2016 Presidential Election Reflects Truman's Iowa Revival at 1948 Plowing Match in Dexter
- All Aboard! Rockwell City’s “Depot People” Offer a Taste of Iowa History
- Is This Iowa's Favorite Appetizer?
- O, Christmas Tree! Small Iowa Towns Celebrate with Trees in the Middle of the Street
- Slaves Escaped Through Dallas County on Iowa’s Underground Railroad
- Adel Barn Accents Penoach Winery in Iowa
- Celebrating New Year's Eve in Style at a Classic Iowa Ballroom