Young Entrepreneur Grows a Healthy Business in Small-Town Iowa
It’s no secret that rural Iowa has suffered through decades of population loss. The current trends are sobering, when you see data from the U.S. Census Bureau showing that two-thirds of Iowa counties (that’s 71 counties, including my home county of Calhoun County in west-central Iowa) lost population between 2010 and 2017, while 28 saw gains. So what would attract a young entrepreneur to an area like Calhoun County?
It’s a question I asked Dr. Jeff Redenius, who opened Redenius Chiropractic, PLC, in my hometown of Lake City (population 1,700) in 2016. Not only has this native son grown his customer base at his thriving chiropractic clinic, which is housed in the former variety store on Main Street, but perhaps the biggest surprise of all is the popularity of his attached 24-hour fitness center. So what’s the secret of this dynamic entrepreneur’s success? Here’s his story, which I shared in the 2018 Hometown Pride section of the Fort Dodge Messenger.
Back to Health:
Dr. Jeff Redenius Promotes Fitness, Wellness for All Ages
Jeff Redenius had enough to worry about as final exams loomed during his senior year at Central College in Pella. As he studied for his tests, however, the Lake City native suddenly felt like a knife was plunging into his chest.
“It was so intense I couldn’t take a deep breath,” said Redenius, 28, who owns Redenius Chiropractic, PLC, and a 24-hour fitness center in Lake City. “I went to a chiropractor and found out I had a rib out of place.”
A quick adjustment provided effective relief. Redenius learned that displaced ribs are fairly common and can be triggered by stress. “I typically see at least one patient each day with a displaced rib,” said Redenius, who opened his chiropractic clinic along Main Street in Lake City in August 2016.
Redenius’s own ordeal with pain prompted him to pursue a career in chiropractic care. “I was amazed at how much relief I experienced by going to the chiropractor,” he said. “I had known since high school that I wanted to go into health care, but this experience helped me clarify which area of health care to specialize in.”
Becoming a business owner
Redenius first discovered the value of high-quality health care close to home when he tore the anterior cruciate ligament (ACL) in his knee while playing football during his junior year of high school.
“I went to the hospital for physical therapy and began to appreciate all the medical care we have right here in Lake City,” said Redenius, who graduated from Southern Cal High School in Lake City in 2008.
After earning his bachelor of science degree in athletic training from Central College in in 2012, he wasn’t sure whether he wanted to pursue an advanced degree in physical therapy or chiropractic care. His displaced rib during final exams, along with his desire to own his own business, prompted his decision to enroll at the Palmer College of Chiropractic in Davenport.
“My dad, Gary, is a carpenter and has run his business for years, and I wanted to follow in his footsteps,” added Redenius, who had often worked with his father on construction projects through the years.
During Redenius’s years at Palmer, he served as the head athletic trainer and worked with the Palmer men’s and women’s rugby teams. After graduating from Palmer in February 2016, he and his wife, Jenny, a Hudson, Iowa, native, assessed their options about their next career moves.
The couple considered moving to Waverly, since it’s a growing community and a college town, but it proved more affordable for Redenius to open his chiropractic clinic in his hometown, especially when the local dime store on Main Street came up for sale.
“I knew a lot of people around here, which I figured would help grow my business faster,” Redenius said. “We also like the affordable cost of living and the chance to be close to family and raise our son, Sam, here.”
Fitness center proves popular
With approximately 5,500 square feet in the former dime store, the spacious building offered room for more than just a chiropractic clinic with exam rooms, a therapy room and an x-ray room. When Jenny suggested adding a fitness center, Redenius didn’t think it was feasible. “It was a great idea, but I was so overwhelmed by opening the chiropractic clinic that I didn’t think I could take on another project.”
Then Redenius found out that the Palmer College of Chiropractic was building a new fitness center and was willing to sell all the equipment from the former fitness center, including the free weights, the cable machines and the elliptical trainers, for a great deal. He rounded up some strong helpers, lined up a semi-truck and moved all the gym equipment to his building in Lake City.
After some remodeling, Redenius’s new 24-hour fitness center was ready for business. “We opened the fitness center in June 2016, a few months before I opened my chiropractic clinic in August that year,” Redenius said.
Some fitness center members like to take exercise classes and work with a personal trainer, while others like Mary Fern like to design their own workout routine. “I come here five to six days a week,” said Fern, 91, who moved to Lake City in August 2017. “It’s convenient, plus I like the variety.”
Fern walks laps in the gym, uses the cable machine to strengthen her arms and works out on the NuStep, which looks similar to an exercise bike and offers a safe, low-impact way to get a total-body workout. “Why do I exercise? If you don’t use it, you lose it,” she said.
Fern is a walking example of the power of healthy living, said Redenius, who features a quote from Thomas Edison on the wall of his reception area. “The doctor of the future will give no medication but will interest his patients in the care of the human frame, diet and in the cause and prevention of disease.”
“We’ve only started to make our mark”
While fitness and chiropractic care go hand in hand, along with massage therapy services provided at Redenius Chiropractic by therapist Haley Abbott, Redenius doesn’t hesitate to refer patients to other health-care providers, when necessary.
Redenius is also seeking new ways to promote healthy living, including a new weight-loss program he began offering this summer. The four-stage program includes a meal plan and weekly coaching to help patients reach a healthier weight. “You only have one body, and I’m more about preventing disease than fixing problems.”
That spirit of service also extends to Redenius’s hobbies and work in the community. In 2017, he purchased the Baptist Church complex in Lake City after the congregation joined with the Woodlawn Christian Church in Lake City. He has been remodeling the education wing into two apartments. One unit has been rented, and the other is available for rent.
“I like to build things and create positive change, from people’s health to my business to the local community,” Redenius said. “We’ve only started to make our mark.”
Thanks for stopping by. I invite you to read more of my blog posts if you value intriguing Iowa stories and history, along with Iowa food, agriculture updates, recipes and tips to make you a better communicator.
If you like what you see and want to be notified when I post new stories, be sure to click on the “subscribe to blog updates/newsletter” button at the top of this page, or click here. Feel free to share this with friends and colleagues who might be interested, too.
Also, if you or someone you know could use my writing services (I’m not only Iowa’s storyteller, but a professionally-trained journalist with 20 years of experience), let’s talk. I work with businesses and organizations within Iowa and across the country to unleash the power of great storytelling to define their brand and connect with their audience through clear, compelling blog posts, articles, news releases, feature stories, newsletter articles, social media, video scripts, and photography. Learn more at www.darcymaulsby.com, or e-mail me at firstname.lastname@example.org.
If you’re hungry for more stories of Iowa history, check out my top-selling “Culinary History of Iowa: Sweet Corn, Pork Tenderloins, Maid-Rites and More” book from The History Press. Also take a look at my latest book, “Dallas County,” and my Calhoun County” book from Arcadia Publishing. Both are filled with vintage photos and compelling stories that showcase he history of small-town and rural Iowa. Order your signed copies today! Iowa postcards are available in my online store, too.
Let’s stay in touch. I’m at email@example.com, and firstname.lastname@example.org.
Talk to you soon!
@Copyright 2018 Darcy Maulsby & Co. Blog posts may only be reprinted with permission from Darcy Maulsby.
- Do Press Releases Still Work?
- Erasing History? Budget Cuts Threaten to Gut Ag History at Iowa State University
- Machines that Changed America: John Froelich Invents the First Tractor in Iowa
- Bob Feller on Farming, Baseball and Military Service
- Classic Restaurants of Des Moines: A Taste of Thailand Served the "Publics" and Politics
- Want to Combat Fake News? Become a Better Researcher
- Communication Tips
- Dallas County
- Food history
- Iowa food
- Iowa history
- Small town
Archive by year
- When Agriculture Entered the Long Depression in the Early 1920s
- The Corn Lady: Jessie Field Shambaugh and the Birth of 4-H in Iowa
- Sauce to Sanitizer: Cookies Food Products Bottles Hand Sanitizer Made with Ethanol
- Myth Busting: No, Your Pork Doesn't Come from China
- Long Live Print Newsletters! 5 Keys to Content Marketing Success
- Shattering Silence: Farmer Helped Slave Find Freedom and Racial Equality in Iowa
- Meet Iowa Farmer James Jordan, Underground Railroad Conductor
- George Washington Carver Rose from Slavery to Ag Scientist
- Remembering the African-American Sioux City Ghosts Fast-Pitch Softball Team
- Want to Combat Fake News? Become a Better Researcher
- Classic Restaurants of Des Moines: A Taste of Thailand Served the "Publics" and Politics
- The Untold Story of Iowa’s Ag Drainage Systems
- Stop Rumors Before They Ruin Your Brand
- Finding Your Voice: The Story You Never Knew About "I Have a Dream"
- Warm Up with Homemade Macaroni and Cheese Soup
- Can a True Story Well Told Turn You into a Tom Brady Fan?
- Baking is for Sharing: Best Bread, Grandma Ruby’s Cookies and Other Iowa Favorites
- 4 Key Lessons from Bud Light’s Super Bowl Corn-troversy
- Could Your Story Change Someone’s Life?
- What To Do When the Travel Channel Calls
- Tex-Mex Sloppy Joes and the Magic of Maid-Rite in Iowa
- How Not to Invite Someone to Your Next Event--and 3 Solutions
- We Need FFA: Iowa Ag Secretary Mike Naig Reflects on His FFA Experiences
- From My Kitchen to Yours: Comfort Food, Conversation and Living History Farms
- Smart Marketing Lessons from an Uber Driver--Listen Up!
- Hog Trailers to Humidors: Two New Iowa Convenience Stores Reflect “Waspy’s Way”
- A Dirty Tip to Make Your Social Media Content More Shareable
- Are You on Team Cinnamon Roll?
- Senator Grassley on Farming: Any Society is Only Nine Meals Away From a Revolution
- Why We Should Never Stop Asking Why
- What’s the Scoop? Expanded Wells’ Ice Cream Parlor Offers a Taste of Iowa
- Independence, Iowa’s Connection to the Titanic and Carpathia
- Memories of Carroll County, Iowa, Century Farm Endure
- Iowa's “Peacemaker Pig” Floyd of Rosedale Helped Calm Racial Tensions
- How to Cook a Perfect Prime Rib
- How Did We Get So Rude?
- Mmm, Mmm Good: Soup’s on at the Rockwell City Fire Department
- Quit Using “Stupid Language”
- In Praise of Ham and Bean Soup
- Recalling a Most Unconventional—and Life-Changing--FFA Journey
- Events Spark Stories That Help Backcountry Winery Grow in Iowa
- Sac County Barn Quilt Attracts National Attention
- Doing Good, Eating Good at Lytton Town Night
- Young Entrepreneur Grows a Healthy Business in Small-Town Iowa
- Digging Deeper: Volunteers Showcase Thomas Jefferson Gardens in Iowa
- How to Tell Your Community’s Story—with Style!
- DNA Helps Sailor Killed at Pearl Harbor Return to His Family
- It’s Time to Be 20 Again: Take a Road Trip on Historic Highway 20
- The Biggest Reason You Shouldn’t Slash Your Marketing Budget in Tough Times
- Are You Telling a Horror Story of Your Business?
- Pieced Together: Barn Quilt Documentary Features Iowa Stories
- Unwrapping Storytelling Tips from the Candy Bomber
- Barn Helped Inspire Master Craftsman to Create Dobson Pipe Organ Builders
- Butter Sculptures to Christmas Ornaments: Waterloo Boy Tractor Celebrates 100 Years
- Ag-Vocating Worldwide: Top 10 Tips for Sharing Ag’s Story with Consumers
- Growing with Grow: Iowa 4-H Leader Guides 100-Year-Old 4-H Club for 50 Years
- High-Octane Achiever: Ethanol Fuels New Driver Tiffany Poen
- Shakespeare Club Maintains 123 Years of Good Taste in Small-Town Iowa
- Iowa’s Ice Queen: Entrepreneur Caroline Fischer’s Legacy Endures at Hotel Julien Dubuque
- Darcy's Bill of Assertive Rights: How to Communicate and Get What You Need
- Celebrating Pi Day in Iowa with Old-Fashioned Chicken Pot Pie
- Cooking with Iowa’s Radio Homemakers
- Top 10 Tips to Find the Right Writer to Tell Your Company’s Stories
- The “No BS” Way to Protect Yourself from Rude, Obnoxious People
- Learning from the Land: 9 Surprising Ways Farmers Make Conservation a Priority
- Leftover Ham? Make This Amazing Crustless Spinach and Ham Quiche
- Iowa’s Lost History from the Titanic
- Coming Soon--"Dallas County," a New Iowa History Book!
- How to Clean a Burned Pan in 6 Simple Steps
- Iowa Beef Booster: Larry Irwin Takes a New Twist on Burgers
- Get Your Grill On: How to Build a Better Burger
- "Thank God It’s Over:" Iowa Veteran Recalls the Final Days of World War 2
- How to Thank Veterans for Their Military Service
- Imagine That! Writers, Put Your Reader Right in the Action
- Remembering Ambassador Branstad’s Legacy from the 1980s Farm Crisis in Iowa
- Busting the Iowa Butter Gang
- Lightner on Leadership: “Everyone Has Something to Give”
- Show Up, Speak Up, Don’t Give Up
- Small - Town Iowa Polo Teams Thrilled Depression - Era Crowd
- Ethanol:Passion by the Gallon
- Cruising Through Forgotten Iowa History on Lincoln Highway
- Why I'm Using a Powerful 500-Year-Old Technology to Make History--And You Can, Too
- 5 Ways a “History Head” Mindset Helps You Think Big
- Behind the Scene at Iowa's Own Market to Market
- Let’s Have an Iowa Potluck with a Side of History!
- Iconic State Fair Architecture: Historic Buildings Reflect Decades of Memories
- Iconic State Fair Architecture- Historic Buildings Reflect Decades of Memories
- Iowa Underground - How Coal Mining Fueled Dallas County's Growth
- Ultra-Local Eating: Jennifer Miller Guides CSA, Iowa Food Cooperative
- The Hotel Pattee and I are Hosting a Party—And You’re Invited!
- Tell Your Story—But How?
- Mediterranean Delights: Iowa Ag Influences Syrian-Lebanese Church Dinner
- 6 Steps for More Effective and Less Confrontational Conversations
- 6 Steps for More Effective and Less Confrontational Conversations!
- 6 Ways to Motivate Yourself to Write—Even When You’re Not in the Mood
- Always Alert-How to Stay Safe in Any Situation
- Does Accuracy Even Matter Anymore?
- Soy Power Shines at Historic Rainbow Bridge
- Free Gifts! (Let’s Talk Listening, Stories and History)
- How to Connect with Anyone: Lessons from a Tornado
- Soul Food: Lenten Luncheons Carry on 45-Year Iowa Tradition
- Top 3 Tips for Writing a Must-Read Article
- Darcy's Top 10 Tips to Better Writing
- Top 8 Tips for Building a Successful Freelance Business
- 10 Steps to Better Photos
- Reinventing the Marketer of 2010
- Extreme Writing Makeover
- My Top Social Media Tips for Farmers: REVEALED!
- Honoring the Legacy of Rural Iowa's Greatest Generation
- Iowa's Orphan Train Heritage
- Dedham’s Famous Bologna Turns 100: Kitt Family Offers a Taste of Iowa History
- Iowa Barn Honors Pioneer Stock Farm
- Darcy's Top 10 Tips for Better Photos
- Soup and Small-Town Iowa Spirit
- Savoring the Memories: Van's Café Served Up Comfort Food for Six Decades
- Mayday, Mayday—The Lost History of May Poles and May Baskets in Iowa
- Iowa's Vigilante Crime Fighters of the 1920s and 1930s
- Very Veggie: Iowan's Farm-Fresh Recipes Offer Guilt-Free Eating
- Iowa Public TV's "Market to Market" Features Expedition Yetter, Agri-Tourism, Des Moines Water Works' Lawsuit
- 62 Years and Counting: Calhoun County, Iowa, Families Maintain 4th of July Picnic Tradition
- “A Culinary History of Iowa” Satisfies: Iowa History Journal Book Review
- For the Love of Baking: Lake City's Ellis Family Showcases Favorite Iowa Farm Recipes (Caramel Rolls, Pumpkin Bars and More!)
- Remembering Sept. 11: Iowa Community’s Potluck Honors America
- Talking Iowa Food and Culinary History on Iowa Public Radio
- Talking "Stilettos in the Cornfield," Taxes, Trade and More on CNBC
- FarmHer #RootedinAg Spotlight--FFA Attracts More Women to Careers in Ag
- Rustic Cooking Refined: Iowan Robin Qualy Embraces Global Flavors
- Voice of Reason: Iowa Pork Producer Dave Struthers Offers Top 10 Tips to Speak Up for Ag
- Iowa Eats! Why Radio Iowa, Newspapers and Libraries are Hungry for "A Culinary History of Iowa"
- Iowa Turkeys Carry on National Thanksgiving Tradition
- Riding with Harry: 2016 Presidential Election Reflects Truman's Iowa Revival at 1948 Plowing Match in Dexter
- All Aboard! Rockwell City’s “Depot People” Offer a Taste of Iowa History
- Is This Iowa's Favorite Appetizer?
- O, Christmas Tree! Small Iowa Towns Celebrate with Trees in the Middle of the Street
- Slaves Escaped Through Dallas County on Iowa’s Underground Railroad
- Adel Barn Accents Penoach Winery in Iowa
- Celebrating New Year's Eve in Style at a Classic Iowa Ballroom