Stop Rumors Before They Ruin Your Brand

Seriously–how does this stuff get started?

Like many of you, one of my goals for 2019 has been to focus on wellness, and that includes more exercise. Since options are limited here in snowy, cold Iowa in the winter, I’m glad there’s an indoor swimming pool nearby that’s open to the public a few hours a day.

I was swimming with some of my friends this morning, and one of them asked, “Have you sent that email yet?” I didn’t know what she was talking about, and she said she’s trying to encourage people who use the pool to let the facility’s administrator let know how much the community values the pool and how we don’t want it to close.

Turns out there’s a rumor swirling around that the cost of maintaining the pool might be prompting people in charge of the facility to close the pool. Distressing information, indeed.

I was glad when another one of my friends (one who works at the facility) stopped by to said hi while I was in the water. I asked if the talk about closing the pool was true.

“Where did you hear that?”

We told her the rumor was going around town. “No, this pool is important,” she said. “We have no plans to close it down.”

Not only was I relieved, but I started thinking about another conversation I had at the pool this morning. One of my friends brought up the name of the administrator of a large organization in town–but she admitted she wasn’t sure what the lady’s name was. Smith? Jones? Not sure.

All of us in the pool agreed that we knew little about this person. We also agreed how important it is for an organization (and those who lead it) to remain visible and keep the lines of communication open.

I wonder how many rumors, snippets of misinformation and flat-out lies could be countered effectively if people–especially business leaders–would stay in touch regularly with employees, customers, prospects, donors, the media and other key audiences. I’m not talking about a once-and-done approach, either.

In my experience, the best approach involves an ongoing commitment to sharing true stories well told through blog posts, e-newsletters, magazine articles, social media posts, videos and more) to add value for your audience. Along the way, you establish yourself as a trusted leader.

It’s an approach worth considering, especially in a world where a lie told often enough tends to become the truth.

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Talk to you soon!


@Copyright 2019 Darcy Maulsby & Co.  Blog posts may only be reprinted with permission from Darcy Maulsby. 

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